Health Marketing Specialist

Toronto, ON, Canada

Job Description


  • Job ID: 40843
  • Job Category: Health Services
  • Division & Section: Public Health, PH Communications
  • Work Location: Toronto Public Health Headquarters, 277 Victoria Street, Toronto, Ontario M5B 2L6 (Hybrid)
  • Job Type & Duration: Full-time, Approximately 15 months
  • Hourly Rate and Wage Grade: $45.19 - $49.53
  • Shift Information: Monday to Friday, 35 hours per week
  • Affiliation: L79 Full-time
  • Number of Positions Open: 1
  • Posting Period: 21-Sept-2023 to 12-Oct-2023
Major Responsibilities:

To design communication strategies and tools to affect positive community health and lifestyle outcomes, using a diverse range of multi-platform health communications and marketing approaches.
  • Provides guidance and advice to program managers regarding effective communication strategies
  • Conducts risk assessments for all communication initiatives and recommends risk mitigation tactics
  • Controls all aspects of the campaign/portfolio
  • Monitors project process and ensures critical timelines are met
  • Ensures all communication, marketing and promotional initiatives meet accessibility and equity standards
  • Liaises closely with program managers and staff to design innovative marketing strategies
  • Ensures the client is continually made aware of the status of the project, especially milestones and issues
  • Ensures that complex public health data and information is appropriately translated into plain language for target audiences and that it conveys the appropriate messaging
  • Ensures all necessary components of the campaign/portfolio are delivered on schedule and on budget
  • Develops innovative content for online and traditional media
  • Ensures the effective and strategic delivery of communication products
  • Liaises with external marketing agency of record, where applicable
  • Maintains knowledge of current industry best practices and new techniques used in health marketing and communications
  • Maintains the integrity of and works to improve the Toronto Public Health brand
  • Conducts thorough evaluations of campaigns to determine effectiveness, provide insights and support evidence-based decision making
Key Qualifications:

Your application must describe your qualifications as they relate to: * A Baccalaureate degree in marketing, journalism, communications, or the equivalent combination of education and experience.
  • Considerable experience in marketing and/or strategic communications.
  • Considerable experience preparing effective communication strategies that support the organization\'s goals and objectives.
  • Considerable experience with traditional and social media best practices.
  • Considerable experience devloping a variety of communication materials that engage diverse audiences
  • Considerable experience managing large communication projects or social marketing campaigns.
You must also have:
  • Excellent writing, verbal and editing skills.
  • Knowledge of industry best practices, accessible and inclusive communications.
  • Excellent organizational skills, time management, analytical skills and attention to detail.
  • Ability to perform research and evaluate campaigns to support evidence-based decision making.
  • Ability to interpret complex concepts and translate the information into plain language.
NOTE TO INTERNAL FULL-TIME AND PART-TIME CITY OF TORONTO EMPLOYEES:

City of Toronto employees must apply to full-time or part-time employment opportunities posted on the City\'s Internal Job Posting Portal.

Equity, Diversity and Inclusion

The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City\'s commitment to .

Accommodation

The City of Toronto is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. . Learn more about the City\'s .

City of Toronto

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Job Detail

  • Job Id
    JD2245013
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    $45.19 - 49.53 per hour
  • Employment Status
    Permanent
  • Job Location
    Toronto, ON, Canada
  • Education
    Not mentioned