Job Description

Company Description:

Pearl West is a fast-paced, competitive, and rapidly growing consumer brands company who is looking for a full-time Head of Marketing to join our team. The primary goal of this role is to help create and drive the overall marketing strategy for our portfolio of brands and products.

Position Summary:

The Head of Marketing leads a team of staff and oversees Pearl West\xe2\x80\x99s marketing process from research and planning to analysis and execution for the brands, products, and portfolio. The ideal candidate is data-driven and has experience working at a performance marketing agency. Must understand how to effectively optimize and split-test campaigns, with a deep understanding of how to market on different advertising channels (Facebook, Tik Tok, Instagram, etc.).

DUTIES & RESPONSIBILITIES

• Lead and manage the performance marketing team, responsible for driving customer acquisition and revenue growth through Facebook Ads, Amazon PPC, Google Ads, Tik Tok, and/or any other ad platforms.
• Develop and execute the company\'s marketing strategy, including budget allocation, campaign optimization, and KPI tracking.
• Collaborate with cross-functional teams, including creative, product, and data analytics, to ensure seamless integration of marketing initiatives.
• Stay up to date with the latest trends and best practices in performance marketing and incorporate them into the company\'s marketing strategy.
• Build and maintain relationships with key partners and vendors to ensure the effective execution of marketing campaigns.

• Experiment and implement new growth strategies to boost customer retention and lifetime value; this will involve testing.
• Identify, measure, and fill the current gaps in customer retention efforts.
• Optimize existing customer touch points to improve customer retention, lifetime value and brand loyalty.
• Identify, implement, and measure new growth tactics and marketing methods.
• Explore additional revenue streams.
• Establish methods and processes to ensure measurements and experimentation can be done in a scalable and replicable model.
• Define strategies for market-driven growth.
• Consistently analyze and refine new and existing campaigns to drive revenue, uncover insight and consumer trends.
• Test methods strategically, producing a set hypothesis, metrics to test and produce actionable reports allowing the wider team to make data driven decisions.
• Manage lead generation campaigns through various digital marketing channels.
• Collaborate with various teams on customer acquisition, activation and retention through email marketing, influencer marketing, content marketing, and more.
• Must be located in Vancouver, B.C. and can work with the team locally at the office.

• Progressive experience in a strategic marketing role focused on growth hacking.
• Extensive experience in developing and launching successful growth marketing campaigns.
• Fluent and experienced in testing and optimization processes and reporting.
• Experience in using email creation and distribution platforms, plus managing, and tracking campaign performance via Google Analytics, or other similar analytics tools.
• Strong digital marketing, social media and HTML capability working in an online-focused organization.
• High level understanding of frontend and backend development
• Experience in managing digital marketing at scale across paid and performance channels (inc. PPC, Google, Facebook, etc).
• Data-driven B2C marketing background with a strong focus on CRM, e-commerce, and retention.
• Thorough knowledge of market trends, social media, and retail landscapes
• Experience with digital marketing forms such as social media marketing and content marketing.

Pearl West