Job Description

At Avidbots, we believe in solving real world problems with autonomous cleaning robotic solutions to unlock humanity\xe2\x80\x99s potential. Neo is our current groundbreaking autonomous floor scrubbing robot that enhances facility cleanliness around the world empowering reallocation of human capital to higher priority focuses\xe2\x80\xa6 and we\xe2\x80\x99re just getting started! Headquartered in Kitchener, ON, Canada, we are an employee-focused organization that has been certified a Great Place to Work\xc2\xae consecutively for the last 4 years and one of Deloitte\'s Fast 500 (2021). Now is your opportunity to join a fast-growing technology company built on teamwork, innovation, and boundless ambition!
Check Neo out!
Avidbots is seeking an experienced and hands on Head of Marketing to lead and execute our data-oriented marketing strategy across brand, demand generation, and product. The ideal candidate will have a proven track record in B2B marketing and be able to develop and implement marketing strategies across the entire marketing funnel. This includes digital marketing, SEO, SEM, content marketing, trade shows/events, and Account Based Marketing. The Head of Marketing will be responsible for setting and monitoring marketing KPIs, refining and aligning product value propositions and messaging, supporting the sales organization, managing a high-performance marketing team, and working cross-functionally with executive leadership and other departments to drive growth.
We are an equal opportunity employer and welcome candidates from all backgrounds to apply. If you are a results-oriented, strategic thinker with a passion for robotics and marketing, we would love to hear from you!
This role can by a hybrid opportunity with occasional travel to our Kitchener HQ.
How you will make a difference:

• Develop, lead, and execute a data-oriented marketing strategy across brand, demand generation, and product, utilizing a variety of B2B marketing tactics.
• Lead and drive all marketing tactics across the funnel, including digital marketing, SEO, SEM, content marketing, trade shows/events, ABM, and outbound business development.
• Develop and own all marketing KPIs (goals and objectives) at a high-level as well as by tactic, monitoring, measuring, and optimizing on a weekly basis, with a focus on driving demand generation and pipeline.
• Own, refine, and align product value propositions and supporting messaging across primary and secondary verticals as well as ICPs (Ideal Customer Profiles), working closely with Product Marketing.
• Support the sales organization with customer marketing collateral, vertical-specific campaigns, etc., to shorten the sales cycle and drive opportunities to close.
• Hire, manage, and coach a high-performance marketing team including marketing managers, graphic designers, copywriters, as well as manage agency partners (digital and PR).
• Work cross-functionally with executive leadership, as well as Product, Customer Success, Operations, and Tech Support, to deliver against KPIs and growth targets.
• Stay up-to-date with consumer, industry, and technology trends and make strategic decisions based on the insights gathered.

Preferred qualifications and key skills:

• Proven experience in developing and executing data-oriented marketing strategies across brand, demand generation, and product.
• Strong knowledge and experience in digital marketing, SEO, SEM, content marketing, trade shows/events, ABM, and outbound business development.
• Demonstrated success in setting and monitoring marketing KPIs and optimizing marketing performance.
• Experience in product value proposition development and messaging.
• Excellent leadership skills, with a track record of managing and coaching high-performance marketing teams.
• Ability to work collaboratively with cross-functional teams and executive leadership.
• Ability to understand and analyze consumer, industry, and technology trends and make strategic decisions based on insights.
• Experience within a disruptive technology is a bonus.

Minimum qualifications:

• Bachelor\'s degree in marketing, business, or related field.
• 10+ years of experience in marketing roles, with a focus on B2B marketing.
• 5+ years of leadership experience
• Hold a valid driver\xe2\x80\x99s license and valid passport
• 10% travel within North America for trade shows/events
• Successfully complete pre-employment onboarding requirements that may include: criminal/civil background checks and motor vehicle records search

Applicants must be currently authorized to work in Canada for any employer.
Avidbots is proud to be an equal opportunity employer. We are committed to compliance with all fair employment practices and each qualified applicant will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. By valuing diversity, Avidbots promotes a genuinely inclusive professional atmosphere to offer superior solutions for our clients. Our professionals are highly valued and work in an environment that promotes engagement, safety, healthy living, and superior efficiency.
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