Job Description

Location:

Toronto

Reports to:

CEO

Team:

1 direct report (you + one FTE)



We're a

venture-backed

Series A company in a

hot space

,

growing fast

, with

money in the bank

. We're looking for a hands-on marketing leader to

own growth and pipeline end-to-end

--partnering closely with the CEO and sales to turn interest into revenue.

What we offer

Competitive salary + meaningful equity


Health/dental/vision, flexible PTO, remote-friendly

A direct line to the CEO and real influence on company strategy
The chance to build the growth engine from first principles--simple, measurable, and fast

What you'll own

Pipeline & Demand Gen:

Build a predictable engine across paid, organic, outbound assist, ABM, events, and partners. Set targets, manage budget, and report on sourced/influenced pipeline.

Growth Experiments:

Run a steady cadence of channel tests (ads, sponsorships, review sites, communities, webinars, co-marketing). Kill what doesn't work, scale what does.

Performance & Analytics:

Stand up attribution, lead scoring, routing, and clean dashboards. Track CAC, payback, LTV, conversion by segment, and contribution to ARR.

Website & Conversion:

Own site messaging, CRO, landing pages, and forms. Make it easy to self-educate and convert.

Sales Enablement:

Equip sales with concise decks, one-pagers, talk tracks, ROI tools, and competitive intel. Tight feedback loops with AEs/SDRs.

Lifecycle & Nurture:

Build smart email/SMS/retargeting flows to move prospects from MQL SQL Opp Win and to drive expansion.

Team & Vendors:

Manage one FTE from day one; spin up/down freelancers and agencies as needed. Own the martech stack (MAP/CRM/CMS/analytics).

What success looks like (12 months)

A

repeatable demand engine

delivering predictable monthly pipeline

Efficient unit economics

(clear CAC/payback by channel and segment)

Higher win rates

and

shorter cycles

from tight sales enablement A clean

data layer

with trustworthy attribution and simple dashboards A small,

high-output

team and vendor bench you can point at outcomes

Day-to-day

Set and hit quarterly pipeline targets with the CEO and sales leader


Launch integrated campaigns; A/B test offers, audiences, and channels

Own budgets, pacing, and weekly growth reviews

Keep the website converting and the enablement kit fresh
Share crisp funnel insights and next actions each week

You'll thrive here if you have

You'll thrive here if you're both a doer and a teacher. Someone who can build structure where it's missing, share knowledge generously, and help others grow alongside you. Our team runs on high trust and high transparency; you'll have freedom to test, move fast, and take calculated risks without waiting for permission.You'll excel in this role if you're a proactive individual who enjoys both hands-on work and mentoring. We're looking for someone who can establish structure where it's needed, openly share expertise, and foster the growth of their colleagues. Our team thrives on trust and transparency, offering you the autonomy to experiment, iterate quickly, and take calculated risks without needing prior approval.


7-12+ years in B2B SaaS with

direct ownership of pipeline

at Series A-B Deep

demand gen/performance

chops (paid search/social, review sites, SEO, events, partners, ABM) Strong

marketing ops

instincts (lead routing, scoring, attribution, dashboards) Proven

sales enablement

that moves win rate and cycle time Builder's mindset: clear priorities, fast experiments, bias to ship

Nice to have

Domain familiarity with our buyers


Experience with PLG assist or product-qualified motions
Analyst/PR or community programs that tie back to pipeline

How to apply:

Send a short note, resume/LinkedIn, and 2-3 growth examples (with goals, approach, and results)

Include one pipeline target you owned and how you hit it.