Job Description

Job Summary

We are seeking a dynamic and experienced Head of Marketing to lead our marketing team and drive our brand's growth. The ideal candidate will possess a strong background in digital marketing, community building, and fintech, with a proven track record of developing and executing successfully launching a product (0 to 1). This role requires a creative thinker who can leverage data-driven insights to optimize campaigns and enhance customer engagement across various channels.

Responsibilities

Develop and implement comprehensive marketing strategies that align with the company's goals and objectives. Oversee all marketing initiatives, including digital marketing, advertising, and e-commerce efforts. Analyze market trends and consumer behavior to identify new opportunities for growth. Manage the marketing budget effectively to maximize ROI on campaigns. Collaborate with cross-functional teams, including sales and product management, to ensure cohesive messaging and branding. Utilize analytics tools to measure campaign performance and make data-driven decisions for continuous improvement. Lead the creative development of marketing materials using Adobe Creative Suite. Maintain the company's website using WordPress and ensure content is optimized for search engines (SEO). Stay updated on industry trends and emerging technologies to keep the company at the forefront of marketing innovation. Build communities on Tiktok, Discord, Instagram, etc.

Skills

Strong sales acumen with the ability to drive revenue through effective marketing strategies. Proficiency in digital marketing techniques, including social media, email marketing, and online advertising. Analytical mindset with expertise in using analytics tools to interpret data and derive actionable insights. Knowledge of advertising best practices across various channels. Familiarity with website management and updates. Strong social media skills Strong product management skills to align marketing efforts with product development initiatives.
Join us as we elevate our brand presence and engage our customers through innovative marketing strategies!

Job Type: Full-time

Pay: $70,000.00-$80,000.00 per year

Language:

English (preferred)
Work Location: In person