Job Description

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HEAD, CREATIVE SERVICES
POSITION NUMBER: 00301299
POSITION STATUS: Continuous, Full-Time
DIVISION: Programming - Creation, Distribution & Marketing
DEPARTMENT: Marketing
SALARY RANGE: 12 - $100,190 to $130,615
UNION CATEGORY: PIPSC
FLEXIBILITY PROFILE: Mostly On-Site
LOCATION: Montreal

SUMMARY OF DUTIES
Responsible for planning, developing and creating NFB social media and advertising content. Participates in initiatives related to institutional advertising, public relations and partnerships. Defines the creative vision for their sector and ensures that deliverables produced by their team meet needs and strategic requirements. Works closely with the Marketing, Platforms and Innovation Lab teams to ensure strategic cohesiveness in creative processes; supports the implementation of a structured creative pipeline for the NFB, both for visual experimentation and editorial creation. Monitors and analyzes campaign performance on NFB platforms aimed at building and engaging audiences, and makes recommendations to improve their performance.

MAJOR RESPONSIBILITIES

• Supervises a multidisciplinary team and sets the strategic direction for the creation and production of all brand content tools.
• Identifies best practices and tests creative elements based on analysis results.
• Manages budgets, prioritizes deliverables and organizes resources and production schedules with content producers.
• Leads the creation of engaging content for social media and digital advertising, ensuring consistency with NFB branding and organizational values.
• Manages their teams priorities and efficiency.
• Actively participates in creative-strategy brainstorming sessions, meetings and presentations, as well as in performance reviews.
• Works in close collaboration with the Marketing teams to develop and implement the annual content strategy, ensuring its aligned with the objectives of various teams and the NFB.
• Ensures that the quality of deliverables, graphic standards and editorial content, both in terms of their creative and information elements, meets the expectations of Marketing leadership.
• Provides critical analysis and insights on the performance of creative elements to inform future ad content, and produces regular reports for Marketing directors and other stakeholders.
• Establishes tracking and evaluation tools to measure content effectiveness, using relevant key performance indicators (KPIs); adjusts strategies based on data to improve results.
• Ensures that all creative elements and components of NFB branding are applied in accordance with established standards and meet the highest quality standards.
• Performs constant market watch in the area of marketing, specifically on pop culture, social media, documentaries, animated films, mobile content and competitive trends to enrich the teams and the organizations creative pipelines.
• Establishes and maintains productive business relationships with various sectors of the NFB to help achieve strategic and operational objectives.
• Ensures sound management and proactive planning of financial and material resources for their sector.
• Selects and manages external suppliers, evaluating their services in terms of quality, compliance with standards and ability to meet deadlines.
• Manages the sectors human resources in accordance with the NFBs values and policies and in line with the applicable collective agreements; builds effective teams and ensures that synergy, cohesion and a spirit of cooperation are created and maintained within the group.
• Sets clear expectations and evaluates individual and sector performance; establishes performance indicators, sets annual goals and advances talent-development plans.
• Communicates to staff in their sector the objectives and strategies to be pursued, and acts as the sectors spokesperson with internal and external collaborators.

• University degree in marketing, digital media, communications, advertising, content-strategy creation, or a related field;
• Minimum of eight (8) years of relevant experience in a strategic leadership role in creative services, ideally in advertising, multimedia or film;
• Minimum of three (3) years experience managing teams and staff;
• Experience in performing market and key performance indicators analysis, and in recommending strategic directions to achieve objectives;
• Thorough understanding of the digital market (streaming platforms, film, broadcasters), consumer buying patterns and behaviours;
• Bilingualism in the official languages (French and English), both orally and in writing.

• Excellent ability to learn and to operate effectively in a constantly evolving environment;
• Ability to establish good interpersonal relationships, to be effective in professional interactions and to exercise unifying leadership;
• Strong spirit of collaboration, active-listening skills and ability to understand and support peoples needs;
• Excellent analytical, synthesis and problem-solving skills;
• Sense of responsibility, initiative and ability to motivate through communication.