Job Description

Position Overview:

At Heatmaster, we're not just selling biomass heating systems -- we're enabling a renewable future. We're looking for a Sales Leader who sees beyond sales management. You'll own the dealer growth engine: from acquisition to onboarding, performance optimization to expansion and customer satisfaction. This role isn't about maintaining a network. It's about building a scalable, measurable, repeatable revenue channel.

You will lead our dealer channel strategy using modern sales operations, data-driven forecasting, and performance accountability. You will report directly to the CEO and work cross-functionally with marketing, production, and operations.

Responsibilities:

Dealer Channel Ownership

Architect a repeatable, measurable go-to-market system for our dealer network (acquisition, retention, expansion). Own and improve the Dealer strategy with KPIs like onboarding-to-first-sale time, expansion rate, and net channel revenue. Support dealers and end users to optimize customer satisfaction

Dealer Growth & Enablement

Identify, recruit, and activate new dealers with clear ideal client criteria, using a structured onboarding playbook. Reduce dealer Time to Value (TTV) with training and digital enablement. Launch new products across dealer network using coordinated campaigns: messaging, content, training, and product support.

Sales Operations & Forecasting

Build and manage CRM-based sales processes that reflect modern Bowtie funnel stages: awareness, education, adoption, advocacy. Develop and iterate a mathematical sales model to drive forecasting accuracy and team accountability.

Cross-Functional Collaboration

Collaborate with marketing to define and execute demand generation for dealers. Partner with product and engineering to inform innovation based on dealer feedback and market insights.

Key Metrics You'll Own:

Dealer Activation Time (onboarding to first sale) Channel Sales Revenue (monthly, quarterly, annual) Dealer Churn & Customer Satisfaction Score Customer Acquisition Cost (CAC) Product Line Penetration by Dealer

Requirements:

5+ years in B2B sales leadership roles (dealer, distributor, or channel model). Proven track record in scaling a dealer or channel network. Deep experience with CRM and Sales Enablement tools (Zoho, HubSpot, Salesforce). Strong analytical capabilities - can build a sales model, not just read one. Strong communicator and strategic planner with cross-functional influence.

Who You Are:

Systems Thinker - loves building and scaling repeatable processes.

Sales Scientist - data-driven, knows how to optimize the funnel.

Builder - sees untapped potential in every process and relationship.

Coach - lifts others with clarity, energy, and structure.

Challenger - brings ideas to the table and executes with urgency

Job Type: Full-time

Pay: From $75,000.00 per year

Benefits:

Dental care Extended health care RRSP match
Work Location: In person