021 Strategic helps Canada's most innovative startups and scaleups access the full spectrum of non-dilutive funding, from SR&ED tax credits and government grants to growth loans and financing.
We're a fast-growing team of entrepreneurs, engineers, and funding strategists who believe founders shouldn't have to give up equity to build great companies. Our mission is simple: help innovators turn ideas into impact by unlocking the capital they already qualify for.
With strong inbound demand, new product lines launching, and a growing partner network, we're expanding our sales team to capture the next wave of opportunity.
#
The Role
We're looking for a
Growth Partner.
A consultative seller who thrives at the intersection of strategy and execution. You'll split your time between nurturing high-quality inbound leads and driving targeted outbound opportunities within Canada's innovation ecosystem.
You'll engage directly with founders, CFOs, and innovation leaders, helping them navigate funding strategies that fuel growth while preserving equity. Success in this role means balancing short-term performance with long-term relationship building and ensuring clients experience a seamless transition from sales to service.
This is a quota-carrying position with a
$1.6M annual revenue goal
and
$140K OTE
(base + commission).
#
What Success Looks Like
You consistently exceed your
monthly and quarterly revenue targets
.
You maintain a
balanced pipeline
of inbound and outbound opportunities.
Founders view you as a
trusted advisor
, not just a salesperson.
Deals move through the funnel efficiently with
clear CRM hygiene and forecasting discipline
.
Clients experience a
smooth, high-touch onboarding
process in collaboration with the service team.
You contribute to a
collaborative, high-performance sales culture
and share learnings to help others win.
#
Key Responsibilities
Inbound:
Manage warm leads from marketing campaigns, partnerships, and events; conduct discovery calls; qualify fit; and close opportunities.
Outbound:
Develop and execute personalized outreach to founders, CFOs, and executives in target sectors; leverage LinkedIn, Apollo, and email sequences.
Consultative selling:
Understand clients' R&D and innovation roadmaps to position the right funding solutions (SR&ED, grants, loans, etc.).
Pipeline management:
Maintain accurate records in HubSpot; forecast revenue; and report progress regularly to the VP of Sales.
Cross-functional collaboration:
Partner closely with the Service team to ensure a seamless handoff and assist with client onboarding, ensuring expectations, documentation, and next steps are clear.
Operational alignment:
Work with Marketing and Grants teams to tailor proposals and ensure consistent client messaging.
Market awareness:
Track trends in funding programs, venture activity, and government incentives to identify new opportunities.
#
What You Bring
3+ years in
B2B sales or business development
, ideally in consulting, SaaS, or financial services.
Experience with
both inbound and outbound sales
and managing full-cycle deals from lead to close.
Proven ability to
meet or exceed revenue targets
in a quota-carrying role.
Exceptional communication and relationship-building skills, you can speak credibly with founders and executives.
Working knowledge of CRMs (HubSpot preferred) and sales engagement tools.
Curiosity, accountability, and a genuine interest in helping clients access capital for growth.
A team-first mindset, you collaborate naturally with delivery teams to ensure clients experience a premium, frictionless start.