Job Description

Pay:

$50,000.00 base + $25,000.00-CA$50,000.00 performance-based compensation

Job description:

Position:

Growth Marketing Manager

Company:

Divorcepath

Location:

Downtown Calgary, In-Person

Type:

Full-time

About Divorcepath

Divorcepath is a SaaS platform streamlining Canadian family law workflows. With proven product-market fit, we're scaling through data-driven growth. Our team is engineering & product focused, working in a tight-knit group out of great office-space.

Role Overview

We're seeking a high-energy Growth Marketing Manager to lead digital marketing and content creation as we expand. This managerial role starts hands-on, executing strategies while collaborating with our growth engineer on product-led initiatives. Ideal for ambitious early-career professionals eager to overdeliver, grow rapidly, and build a performance-driven team.

Key Responsibilities

Lead PPC campaigns (e.g., Google Ads, Facebook/Instagram, LinkedIn) to acquire leads from family lawyers and related markets, optimizing for ROI. Manage content creation and distribution (blogs, social media, emails, webinars) to build awareness and engagement in legal tech. Partner with the growth engineer to build lead database, email and outbound flows, landing pages, and marketing automations. Oversee performance metrics using tools like Google Analytics; report insights, iterate strategies, and coordinate with external vendors as needed. Research family law trends to inform targeting and content. Contribute to growth hacks for user acquisition, with opportunities to manage outsourced tasks and support team expansion.

Requirements

0-3 years in digital marketing, with internships/projects in PPC or content (certifications like Google Ads a plus). Portfolio of PPC examples or content samples (e.g., B2B blog posts). Basic skills in tools like Google Ads, LinkedIn Ads, Facebook/Instagram Ads, content editing/creation tools, and analytics platforms. High-energy, self-starter mindset with eagerness to overdeliver and learn in an engineering-led team. Interest in B2B SaaS (legal tech bonus). Marketing/communications degree, bootcamp, or equivalent. Calgary-based for in-office collaboration.

What We Offer

Competitive base + high-upside performance bonuses tied to KPIs (e.g., leads generated, engagement metrics). Great team environment with direct mentorship from engineers and founders. Downtown AA office space with amenities (gym, etc.). Fast-track growth in a managerial capacity for top performers. Learning opportunities in startup growth and legal tech.
Apply with resume, cover letter (explaining why you're excited to lead and grow in a startup), and portfolio to careers@divorcepath.com.

Job Type:

Full-time

Work Location:

In person

Job Type: Full-time

Pay: From $50,000.00 per year

Work Location: In person