About Us
Initiative unlocks business growth for the world's most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different.
When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.
Media responsibility is at the forefront of everything we do, whether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.
Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
Client Description
Volvo Cars - Driving Change Together
Many brands talk about purpose, but Volvo embodies it. Its values, deeply ingrained in its identity, drive its success.
Volvo places its brand and purpose at the core of its business. The guiding principle, For Life, reflects its mission to provide freedom of movement in a personal, sustainable, and safe way.
Personal - For Life
Life is precious, and so is living. Volvo helps people embrace life, celebrating individuality and the freedom to be themselves. The company strives to simplify life, reduce stress, and enable joy and peace of mind. Rooted in Swedish values, Volvo prioritizes quality of life as much as life itself.
Sustainable - For Life
Volvo protects people and the planet, aiming for net-zero emissions and a circular economy. Its commitment to sustainability improves lives globally.
Safe - For Life
Since 1927, when co-founder Gustaf Larsson declared, "Cars are driven by people. The guiding principle behind everything we make at Volvo, therefore, is and must remain, safety," Volvo has been synonymous with safety. It continues to pioneer the safest, smartest mobility technologies to protect lives.
Missions
Volvo's five missions drive its business:
People: Empower employees to live the company's values, positively impacting customers, partners, and society.
Product: Deliver people-centered, fully electric products by 2030.
Technology: Develop innovations benefiting people and the planet.
Customers: Foster growth through strong consumer relationships and omni-channel approaches.
Digital: Build secure digital infrastructure to enable scalability and efficiency.
Volvo Cars is advancing toward full electrification, with five electric cars on the market and five more in development. Electric and hybrid models now make up nearly 50% of sales, making this a pivotal time to help shape the future of mobility with Volvo's inspiring teams. Our job as Volvo's global media agency partner is to help them hot their ambitious sales and electrification goals in 31 countries worldwide.
ROLE OVERVIEW
As a Group Strategy Director, you'll define the strategic direction of brands to achieve business goals, using cultural, consumer, and market insights to build holistic communications plans.
You're passionate about people, ideas, and culture, with the ability to translate complex data into clear, actionable strategies. Working closely with Client Leads and specialist teams, you'll deliver best-in-class recommendations, inspire innovative thinking, and set a high standard of strategic craft.
You'll champion our planning tools and processes, collaborate with research and analytics teams, and ensure strategies connect brands meaningfully to culture. Alongside client work, you'll also contribute to new business pitches with sharp, creative thinking.
ROLE AND RESPONSIBILITIES:
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