Job Description

This is an exciting time for our brewery!

With over 1,600 points of distribution (liquor stores and food service) across BC, we are venturing boldly into the grocery retail space. The Grocery Sales Representative will act as the primary driver for our Dry Goods and Non-Alc expansion, tasked with securing new listings and growing distribution in small-to-medium grocery chains and independent retailers. While the primary focus is that of a "hunter" and closer, this role ensures long-term success for the business through hands-on merchandising, inventory forecasting, and strategic trade spend coordination.

You will build and support the first ~100 stores, establishing the standard before transitioning these accounts to our in-house liquor reps' weekly routes. This position is supported by an inside sales team to process incoming orders, allowing you to focus on growth.

At Field House & Good Life Brands, 'Crafting Goodness' is the simple way we describe the purpose and commitment of our business:

Craft is about 'demonstrating skill & expertise'.

Goodness is believing in the 'inherent goodness' of people, community, and using business as a force for good.

While we want people to 'enjoy the ride' working at Field House/Good Life Brands, we believe that investing in the personal and professional growth of our crew is the way we can add lasting value.

Accountable for:

Accountable for driving sales growth by soliciting, onboarding, and optimizing small-to-medium sized grocery and non-liquor store retail accounts, including distribution channels.

Supporting Key Tasks

Developing sales strategies to identify and create new partnerships with grocery businesses to grow distribution points. Conducting product presentations and tastings to secure listings on store shelves. Collaborating with leadership on the Go-to-Market strategy and resource allocation. Navigating listing agreements and understanding the specific requirements of grocery category managers.

Accountable for:

Accountable for account management, merchandising and inventory ensuring the product looks great, is in stock, and is moving off the shelf.

Supporting Key Tasks

Actively managing relationships with current grocery accounts to drive volume. Merchandising Excellence: ensuring product is faced correctly, price tags are visible, and point-of-sale materials are deployed effectively. Support in optimizing sales processes, including monitoring inventory levels and forecasting needs to avoid out-of-stocks. Executing price promotions and trade spending plans at the store level to drive lift; with approvals from leadership. Building and maintaining a journey plan to meet call rate objectives across the territory.

Accountable for:

Accountable for communicating internally with the sales team; plus, internal communication and data integrity-- being the "eyes and ears" in the grocery aisle to inform company strategy.

Supporting Key Tasks

Recording all account activity, wins, and losses in the company CRM and/or relevant spreadsheets. Reporting on weekly sales and competitor activity (pricing/packaging) to help fine-tune the broader strategy. Working with Senior Leadership to meet sales targets and stretch goals. Reviewing forecasts and collaborating on annual sales planning to ensure supply meets demand. Support consumer activations and events related to grocery store

Work arrangement: Offsite work week

5 days on the road connecting with accounts, with Sales / Admin integrated into each day. 40 visits a week and internal meetings in person required Covering Vancouver & the Fraser Valley
The ideal candidate will possess the following:
+ Strong organizational skills
+ Outgoing, and friendly
+ Ability to meet deadlines
+ Proficient communication skills
+ Sales experience of min. 2 years
+ Enthusiastic about working with great people, great food, and great beer!

Email your resume and cover letter to crew@fieldhousebrewing.com

Must be valid to work in Canada

Check out our website www.fieldhousebrewing.com for more information on who we are!

PLEASE NOTE THAT DUE TO THE NUMBER OF APPLICANTS, ONLY POTENTIAL CANDIDATES WILL BE CONTACTED FOR AN INTERVIEW.

Job Types: Full-time, Permanent

Pay: $60,000.00-$65,000.00 per year

Benefits:

Casual dress Extended health care
Experience:

sales: 2 years (required)
Work Location: On the road