Job Description

About us Roots Of Fight\xe2\x84\xa2 is a media, lifestyle and apparel brand. We celebrate the improbable achievements of today\xe2\x80\x99s most legendary athletes, innovators, and cultural icons. History\xe2\x80\x99s most beloved ground-breakers, game-changers and difference-makers. Our mission is to create high-end art, beautiful, officially licensed apparel, and experiences that do justice to each figure\xe2\x80\x99s unique battle for greatness. Each story we tell depicts the unending fight at the root of every human triumph. Our mission is to help keep the legacies of our Iconic partners alive and thriving for future generations to know and feel the importance of their contributions to the world. We hope to create an avenue for you to channel the greatness of your heroes, be inspired and to tap into your own greatness. It is in us all. We are seeking a Digital Marketer to join our team. The ideal candidate will have experience in marketing, research, and performance marketing. They should also be familiar with e-commerce and content management systems. Additionally, the candidate should have experience with SQL, copywriting, social media management, JavaScript, and graphic design. Responsibilities:

• Design imagery and ads for social media like Facebook, Instagram etc.
• Strategize and Create video assets for Reels, Shorts, TikTok and YouTube
• Ensure all designs adhere to company standards, style, and branding guidelines.
• Prepare sketches, layouts and graphic elements of the subjects by using traditional tools, multimedia software and specialized graphic design software like illustrator, photoshop etc. and other designing tools.
• Develop, monitor, and update company pages and feeds and content contained on social media based on occasions and significant days and events
• Develop creative assets for all social media channels
• Research and recommend tools to enhance digital marketing campaigns follow AI trends to assist with image and video creation
• Work with digital media buying team to generate assets needed for digital advertising
• Develop variations of advertisements to A/B test image output
• Provide input on publicity campaigns
• Use data analysis on performance metrics to make recommendations
• Track and organize data to measure overall marketing performance of creative
• Manage the content objectives and progress of the content creators and creative team
• Ability to communicate complex concepts through visual communications that drive engagement and results
• Ability to design within an existing brand playbook, with a desire to help evolve the brand over time to connect with new audiences
• Experience developing brands and visual identities
• Strong skills using Adobe Creative Cloud Suite: (Necessary: inDesign, Illustrator, Photoshop, PremierePro/video/motion graphics apps are an asset)
• Strong typographic and print layout skills
• Photography/videography/content creation skills
• Ad copy writing skills and web development skills are an asset but not required

Requirements:

• Bachelor\'s degree in Marketing or related field
• 2+ years of experience in digital marketing
• Proficiency in content management systems (CMS)
• Experience with social media management
• Knowledge of JavaScript and graphic design
• Experience updating web CRMs
• A self-starter who enjoys working in a fast-paced team environment and is always curious to find new ways for the Roots of Fight to connect with new audiences
• Appreciation and knowledge of Sports, Music and Entertainment is an asset
• Experience designing for different social media platforms
• Strong communication skills with experience collaborating with diverse team members, stakeholders and communities
• Post-secondary degree/diploma/certificate in design, branding, marketing, graphic design or a related field is an asset

If you are a creative thinker with a passion for digital marketing, we encourage you to apply for this exciting opportunity. Job Type: Full-time Benefits:

• Dental care
• Extended health care
• Paid time off

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Vancouver, BC V6H 3Y4: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor\'s Degree (preferred)

Work Location: Hybrid remote in Vancouver, BC V6H 3Y4