Job Description

Uncharted Society is BRP\xe2\x80\x99s newly created experience brand. It is BRP\xe2\x80\x99s collection of exclusive experiences, operated by certified outfitters. Uncharted Society\xe2\x80\x99s mission is to make the experience of our products accessible to all by offering the ultimate experience of our vehicles for potential buyers or adventurers. This new division of BRP is an opportunity for the company to increase accessibility to our products by reaching new entrants with a non-product-oriented mindset, focusing first and foremost on customer experience.

We\xe2\x80\x99re looking for a Global Brand Experience Manager (12 months temporary position) to lead the marketing, digital, and experience center business strategy and execution.

This position requires an entrepreneurial mindset and is for a candidate who\xe2\x80\x99s comfortable in the unknown.

YOUR KEY RESPONSIBILITIES

The Global Brand Experience Manage r will lead the brand & marketing strategy, the digital experience strategy as well as the experience center business for Uncharted Society. Leading a team of contributors, they will be responsible for the brand and marketing strategy, the digital experience strategy and roadmap, as well as the operations and growth of the experience center business. Their main responsibilities will be to:

Brand & Marketing Strategy

• Lead the development, planning and execution of the brand initiatives and content strategy for all regions
• Lead the development, planning, execution, optimization and reporting of a compelling marketing plan including paid media, PR, events, partnerships and social for all regions
• Track cross-brand initiative opportunities in close collaboration with BRP\xe2\x80\x99s brand teams to fuel Uncharted Society\xe2\x80\x99s integration in the BRP ecosystem;
• Manage the relationship with our agencies;
• Manage the marketing budget

Digital Experience Strategy

• Work in close collaboration with BRP\xe2\x80\x99s digital team to execute the roadmap to deliver on the digital vision for Uncharted Society
• Lead the digital marketing strategy including website initiatives, CRM, affiliate programs, promotions, etc.
• Participate in key governance with digital stakeholders to align decisions and business ambitions & objectives
• Supervise the digital investments to maximize ROI

Experience Center business

• Lead the development, planning and execution of the Montebello Experience Center business plan
• Lead the expansion plan of the Experience Center business model in new locations across all regions

YOUR QUALIFICATION AND SKILLS

• Bachelor\xe2\x80\x99s degree in business, marketing or the equivalent
• 7-10 years experience of leading marketing and business initiatives
• Expertise in content strategy, media strategy, CRM, search, social and digital best practices
• Strong knowledge of digital platforms, with ability to recommend and drive meaningful change
• Understanding of the consumer journey and how to win hearts and minds at all touch points
• Must have strong communication skills in English to work with our agencies and BRP staff around the world. Bilingualism in French and English is an asset
• Ability to act as a leader of the marketing transformation and to take calculated risks
• Strong business acumen and capacity to build trustworthy relationships with internal teams of experts as much as with our Business Leaders in North America
• Advanced leadership skills to lead and develop a team of passionate and fully committed to WIN versus competition for our brand, consumers and dealers
• Growth & Strategic Mindset: BRP is on a roll and you will be managing a brand experiencing a double-digit growth year over year!
• Well-spoken with an agile mindset; \xe2\x80\x9c Fail fast , fail often , but always fail forward.\xe2\x80\x9d

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let\xe2\x80\x99s start with a strong foundation \xe2\x80\x94 You want it, we have it:

• Annual bonus: we work hard, and we know it. This yearly thank you is our way to fuel your dreams.
• Generous paid time away: winding down is as important as creating the future of recreational products.
• Pension plan: we want to make sure you\xe2\x80\x99ll enjoy retirement; we\xe2\x80\x99ve got you covered.
• Collective saving opportunities: being part of BRP allows you to tap into the strength of our saving programs.
• Industry leading healthcare: fully paid by BRP, this program is here for you, whatever happens, so you can focus on what matters.

What about some feel good extras:

• Flexible work schedule: balance is key to innovation, and we want to make sure you are at the top of your game with a schedule that will work for you.
• Summer schedule: time flies at BRP, so we hit pause to enjoy it.
• Holiday season shutdown: between Christmas and New Year\xe2\x80\x99s, we close our facilities and refill on good times.
• Educational resources: you love what you do, and we get you resources to stay cutting-edge, so we all win together.
• Discount on BRP products: what we build is amazing, freeing, revolutionary, and you\'re first in line for the experience.

WELCOME TO BRP

We\xe2\x80\x99re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it\xe2\x80\x99s not about the destination; It\xe2\x80\x99s about the journey.

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