Job Description

As part of its continued expansion, Winpak Division is seeking a growth-minded, strategic, and commercially astute

General Manager (GM)

to lead its Winnipeg operation, driving both operational efficiency and commercial growth. Reporting to the President, Winpak Division, the General Manager will oversee Winpak's operations in Winnipeg providing leadership to over 900 employees.



This is a newly created role designed to unify operations, marketing, and business strategy under one leader and will require equal parts business acumen, operational excellence, and commercial insight. With a $100M expansion underway - including the introduction of a new, high-capacity Cast Extrusion line--the GM will play a critical role in ensuring the facility is well-positioned to deliver maximum returns on this significant investment.



Beyond operational stewardship, the GM will actively partner with commercial teams to align manufacturing capabilities with market needs, ensuring that forecasting, production planning, and sales strategies are tightly coordinated. The GM will be responsible for fostering a commercially focused and results-driven mindset, developing and owning the division's go-to-market strategy that clarifies how Winpak will compete effectively, differentiate through value, improve customer engagement and avoid commoditization. The GM must be a strategic thinker who sees not only where the business stands today, but where it must go to secure long-term competitiveness and growth.

Key Responsibilities

Commercial & Strategic Leadership:

Develop and own Winpak Division's go-to-market strategy. Lead cross-functional planning cycles ensuring goals are clear, priorities are aligned, and commercial initiatives are connected to operational delivery. Drive the integration of commercial strategy into operational decision-making, ensuring business readiness for future growth.

Operations Management

: Oversee complex, multi-faceted operations, including production, maintenance, process improvements, supply chain, and R&D across the operation.

Efficiency Improvements

: Implement best practices to optimize processes, reduce costs, and improve resource management.

Cost Reduction

: Identify opportunities to reduce direct and indirect costs through workflow enhancements, waste reduction, and improved material utilization.

Capacity Growth

: Ensure the sites and equipment are positioned to scale with business growth.

Leadership Development

: Ensure leadership in key operational areas is strong, driving quality and compliance improvements.

Safety and Excellence

: Champion a health and safety excellence strategy across the division.

Cultural Change

: Foster a high-performance, collaborative culture, with an emphasis on continuous improvement.

Commercial Alignment

: Balance operational capabilities with commercial needs, working closely with sales and market directors to match production capacity with demand.

Team Development

: Provide leadership and accountability to direct and indirect reports, ensuring performance is continuously measured and improved.

The General Manager is a seasoned executive with robust operational expertise and commercial acumen, adept at managing a large P&L - leading operations while driving business growth. The ideal candidate excels in both strategic planning and hands-on leadership, aligning teams, consistently improving processes, defining go-to-market strategies and fostering a performance-driven, results-oriented culture.



With exceptional communication skills, they will align cross-functional teams by clearly setting goals and expectations, which will enhance productivity and operational efficiency. Their proactive approach to navigating evolving market demands and adopting new technologies positions them as a forward-thinking leader, capable of steering the division towards sustainable growth and future success.

Qualifications and Experience

Bachelor's degree in business, marketing, engineering, or a related discipline; MBA preferred. P&L responsibility and experience managing large complex operations with strong safety performance. Strong operational expertise and commercial mindset to drive business growth while balancing production capabilities. Track record leading initiatives focused on operational excellence, cost reduction, and process optimization to drive innovation and efficiency. Experience in unionized environments.

Personal Characteristics

Has a "builder" mentality, positive energy, can-do attitude, results-driven, adaptable with no-ego. Excellent communication and interpersonal skills. Strong business acumen and commercial orientation. Hands-on leadership style with a focus on continuous improvement. Collaborative, approachable, and inspiring leader with a strategic vision. High energy and a problem-solving mindset. Excellent organizational and prioritization skills. Change leadership mindset -- challenges legacy thinking while respecting existing strengths.

Confident prioritizing, managing accountability, developing talent, and making decisions.

If you are interested in this opportunity please submit your application by Thursday October 23rd, 2025.

Why Winpak?

Winpak is committed to providing comprehensive benefits to support the physical, mental, financial and social well-being of our employees and their families. Our benefit package includes the following:


Medical, dental, vision & prescription coverage Travel coverage Disability coverage Voluntary life insurance Life and accidental death & dismemberment insurance Tuition assistance program Retirement savings plans A comprehensive employee and family assistance program which includes short term counselling, wellbeing coaching, financial and legal consultations services.


Winpak's vision is to provide the best packaging solutions for people and planet. We are a leading supplier of innovative packaging solutions, known for providing high-quality products that meet the needs of a variety of industries, including food and beverage, pharmaceuticals, and consumer products. With a commitment to sustainability, safety, and excellence, Winpak continues to grow as a global leader in the packaging industry.



At Winpak, inclusion is one of our core values. We believe that an inclusive culture fosters a sense of belonging, drives innovation, and provides our brand a competitive advantage. Our goal is to create an environment free from harassment and discrimination, and where every individual feels respected, valued, and appreciated.



As an Equal Opportunity Employer, we are committed to an equitable and inclusive recruitment process, evaluating applicants based on merit, capability, and qualifications related to the job - never on identity factors such as race, color, gender, age, sexual orientation, religion, disability, national origin, or any other protected status. To support this commitment, if you require any accommodations during the recruitment process, please let us know and we will work with you to ensure your needs are met.