Job Description

GENERAL MANAGER

1933 Liquor Co. - Vancouver, BC

Full-time - 40 Hours per week

1933 Liquor Co. is a fast-growing boutique liquor retailer with a strong e-commerce and delivery presence. We're looking for a hands-on, results-driven General Manager who can lead daily operations, drive revenue growth, and build a high-performing team across retail, e-commerce, and corporate sales channels.

This role owns day-to-day execution, team leadership, and performance outcomes. You will work through senior team members to ensure ordering, merchandising, customer experience, and operations are executed consistently and at a high standard. If you're a builder, a leader, and someone who takes ownership, this role is for you.

What You'll Do

- Lead, coach, and develop the store team; set clear expectations, build accountability, and foster a strong, positive work culture.

- Oversee daily operations including scheduling, store presentation, task completion, and staff performance.

- Drive revenue growth across retail, e-commerce, delivery platforms, and corporate/B2B sales.

- Own oversight of e-commerce operations, including order flow, fulfillment standards, delivery performance, and customer experience across online channels.

- Analyze sales performance, identify gaps or inefficiencies, and implement changes to improve profitability.

- Provide direction and oversight across product ordering, promotions, merchandising execution, and vendor relationships to ensure alignment with sales strategy.

- Ensure store layout, visual standards, and product flow support a high-conversion shopping experience.

- Maintain strong customer experience standards, address escalated issues, and protect store ratings across in-store and online channels.

- Be a visible leader on the floor--engaging with customers, supporting staff, and leading by example.

- Conduct regular team meetings, communicate priorities clearly, and keep the team aligned on goals and expectations.

- Support basic marketing execution such as social content ideas, in-store features, and product highlights.

- Provide clear weekly updates and reports to ownership on sales performance, team execution, customer feedback, and operational issues.

Who You Are

- A confident, hands-on retail leader who can motivate, direct, and develop a team.

- Revenue-focused, analytical, and driven by results and continuous improvement.

- Highly organized, consistent, and comfortable holding people accountable.

- Comfortable working with sales data, reports, and performance trends.

- Strong communicator who can clearly present information to both staff and ownership.

- Possess a solid foundational understanding of the liquor industry, products, and retail environment (or the ability to quickly build it).

- Passionate about wine, beer, spirits, and ongoing product education.

Required Experience

- 5+ years of retail experience (liquor, specialty retail, grocery, or similar).

- 3+ years in a management or supervisory role with direct team leadership.

- Experience working in fast-paced, high-volume retail environments.

- Demonstrated experience with e-commerce, delivery platforms, or omni-channel retail operations.

- Must be 19+ with a valid Serving It Right certificate prior to start date.

Considered an Asset

- Experience with retail marketing or social media execution.

- Experience developing or managing corporate/B2B accounts.

- WSET Level 2 or 3, or interest in continued product education.

Why Work With Us

- Competitive salary.

- Basic health and dental benefits plan.

- Opportunity to participate in a discretionary

performance-based bonus program

tied to business performance and execution.

- Staff discount on wine, beer, spirits, and RTDs.

- Opportunity to grow with a business expanding across retail, e-commerce, and corporate sales.

- Fast-paced, supportive team environment with ongoing product education.

To Apply

Please submit your resume and a short note outlining your retail leadership experience and why you believe you're a strong fit for this role.

Job Type: Full-time

Pay: $60,000.00 per year

Benefits:

Dental care Extended health care Paid time off
Education:

AEC / DEP or Skilled Trade Certificate (preferred)
Experience:

Retail management: 2 years (preferred)
Location:

Vancouver, BC V5T 1E1 (preferred)
Work Location: In person