Job Description

Employment Type:

Full-time, Year-Round

Reports to:

Board of Directors

Direct Reports:

Inside Operations Manager, Outside Operations Manager, Administrative Manager, Snow School Director

About Crabbe Mountain

Crabbe Mountain is home to the largest vertical descent in New Brunswick and offers premier skiing, snowboarding, hiking, biking, and event experiences. We are looking to grow as a four-season destination with Mountain Biking expansion planned for the near future. Crabbe is positioned as a cornerstone of outdoor recreation and rural tourism in the province. Crabbe Mountain is entering an exciting chapter of growth and innovation.

Job Overview

The General Manager (GM) is responsible for leading all aspects of Crabbe Mountain's operations and strategic development. This includes oversight of the resort's winter operations (lifts, grooming, snowmaking), summer/fall offerings, food & beverage services, events, staff leadership, and financial performance.

The GM provides clear vision, operational expertise, and a passion for delivering exceptional guest experiences. They serve as the key ambassador of Crabbe Mountain within the local community and tourism industry while ensuring that day-to-day operations align with long-term goals.

This is a hands-on, on-site role that blends leadership, business management, and a deep appreciation for New Brunswick's outdoor lifestyle.

Key Accountabilities

Guest Experience & Community Relations

Ensure all aspects of the guest journey meet high satisfaction standards Respond to guest feedback and adapt operations for continuous improvement Serve as a public-facing representative of Crabbe in community, tourism, and media settings Build strong relationships with local businesses, municipalities, and tourism partners

Team & Human Resources

Recruit, train, and manage a large seasonal and core year-round staff Promote a culture of safety, professionalism, collaboration, and guest-first service Build staff engagement and retention programs Lead cross-functional team coordination and internal communication

Strategic Leadership

Develop and implement long-term strategies to grow the resort into a four-season destination Lead annual business planning and align staff, partners, and stakeholders to strategic objectives Oversee capital projects and improvements with attention to ROI and guest experience

Financial Oversight

Lead the creation and management of annual budgets, operating forecasts, and capital plans Monitor revenue and expenses to meet or exceed financial targets Explore and develop new revenue opportunities in events, retail, rentals, F&B, and outdoor tourism Provide timely and accurate financial reporting to the Board/Ownership

Operations Management

Oversee all mountain operations including lift operations, grooming, snowmaking, equipment, facilities, and summer activities Ensure compliance with all regulatory, safety, and environmental standards Optimize operational systems for efficiency and service excellence Manage infrastructure maintenance and equipment lifecycle planning

Key Performance Indicators (KPIs)

Guest Satisfaction Scores

(reviews, surveys, complaint resolution rate)

Year-over-Year Revenue Growth

across all business segments

Operating Budget Performance

(actual vs. projected margins and cost control)

Staff Retention & Training Completion Rates

Incident & Safety Compliance Rates

Knowledge, Skills & Qualifications

Education & Experience

Post-secondary degree or diploma in business, tourism, hospitality, recreation, or related fields or equivalent experience Minimum 5+ years of senior leadership experience in ski resort, hospitality, or tourism operations Proven track record managing complex, multi-departmental businesses with seasonal demands Experience with capital budgeting, operational logistics, and workforce planning Familiarity with ski area operations (lift systems, grooming, snowmaking) strongly preferred

Skills & Attributes

Strategic thinker with strong leadership and team-building skills Financially literate with budget development and P&L management experience Hands-on and adaptable, able to lead in both office and outdoor/mountain environments Excellent communication and interpersonal skills Guest- and community-focused with a passion for rural tourism development Bilingualism (English/French) is an asset Proficiency in Microsoft Office Suite, financial software, and POS systems

Working Conditions

Full-time, year-round, on-site at Crabbe Mountain Requires flexible availability including evenings, weekends, holidays, and peak operational periods Combination of indoor office responsibilities and active participation in on-mountain operations

Compensation & Benefits

Competitive salary commensurate with experience Performance-based bonuses Health & wellness benefits package Staff perks including resort passes and discounts Professional development opportunities

How to Apply

Qualified applicants are invited to submit a

resume and cover letter

outlining their experience and vision for Crabbe Mountain to: hrcommittee@crabbemountain.com

Application Deadline:

11:59pm ATL - September 3rd, 2025

Job Type: Full-time

Benefits:

Extended health care On-site parking Paid time off Store discount
Ability to commute/relocate:

Central Hainesville, NB E6E 1E3: reliably commute or plan to relocate before starting work (required)
Education:

Secondary School (preferred)
Experience:

leadership in ski resort, hospitality, or tourism operations: 5 years (required)
Language:

English (required)
Location:

Central Hainesville, NB E6E 1E3 (preferred)
Work Location: In person