Job Description

We are a leading home appliance manufacturer seeking a highly motivated and results-oriented Field Marketing Specialist to support our field marketing efforts across the country. This critical role will be responsible for managing a third-party field team that executes in-store merchandising, training, and promotional activities. The Field Marketing Specialist will play a crucial part in maximizing brand visibility, driving sales, and ensuring optimal product presentation at key retail locations.

Key Responsibilities:

• Field Team Management:


o Plan and manage the day-to-day activities of a high-performing third-party team of field representatives.

o Set clear performance goals, track progress, and provide regular feedback.

o Monitor team performance against key metrics (e.g., in-store execution rates, compliance, productivity, training completion rates).

o Ensure the team is equipped with the necessary tools, resources, and training materials, including swag and POP.

• In-Store Execution:


o Oversee the execution of in-store marketing programs, including:

? Ensuring accurate product placement and visibility on the sales floor.

? Implementing point-of-sale (POP) materials and marketing collateral effectively.

? Conducting brief training sessions with retail sales associates on product features and benefits.

? Conduct regular store audits to assess compliance with merchandising standards.

? Identify and address any in-store execution gaps.

• Sales Data Analysis & Reporting:


o Collaborate with key cross-functional partners across marketing and sales.

o Analyze sales data at the store level to identify trends, opportunities, and areas for improvement.

o Investigate the root causes of performance gaps, develop corrective action plans, and track the impact of field marketing activities.

o Prepare regular reports on field team performance, in-store execution, and sales results.

• Retailer Training:


o Develop and deliver impactful training programs for retail sales associates on product features, benefits, and selling techniques.

o Collaborate with retailers to schedule and conduct in-store training sessions.

o Track and analyze training effectiveness and completion rates.

• Retailer Collaboration:


o Build and maintain strong relationships with key retail partners.

o Collaborate with retailers to plan and execute joint marketing initiatives.

o Conduct store audits and training sessions as required by retailers.

o Attend retailer conferences and shows to engage with store managers and franchisees, support pre-show planning and post-show reporting.

• Travel:


o Occasional travel required to conduct store visits, attend industry events, and provide on-site support.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in field marketing, sales, or retail operations.
• Proven experience managing and leading a team.
• Proven ability to drive cross-functional collaboration across diverse sets of stakeholders.
• Strong analytical and problem-solving skills.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint).
• Experience with home appliances and proficiency in French are a plus.
• Ability to travel 20% of the time.