Job Description

About the opportunity
The mission of Field Marketing at Dayforce is to strategically support the prospect and customer go-to-market teams at a regional level through in-person and virtual interactions (quality vs. quantity). Additionally, the Field Marketing team serves as the voice of regional go-to-market teams to the wider marketing team and represents the voice of marketing into the go-to-market teams that the Marketing organization supports to create, accelerate, and expand the sales pipeline with our direct sellers and partner ecosystem.
In this position, you'll have the opportunity to plan, organize, and execute programs that generate and accelerate revenue opportunities for the Large Enterprise sales team, building our momentum in target regions and accounts. You will act as liaison between marketing and our sales, demand management, and business development teams to develop, co-design, and leverage existing marketing programs into a well-orchestrated revenue generation motion.
What you'll get to do
Within the Dayforce Marketing team, Field Marketing's goal is to be the most innovative and pipeline-centric team in the organization. We strive to use both quantitative data and qualitative insights to make informed decisions while also continuing to invest in ourselves to promote career growth and development opportunities.
Plan, develop, execute, and optimize strategic and tactical marketing plans, programs, and campaigns, including communicating program details and results to stakeholders.

• Collaborate closely with sales and marketing counterparts to integrate ABM activations into existing marketing initiatives where priority accounts are present.
• Build deep relationships and establish credibility with sales leadership and sales teams to understand and help deliver on sales team priorities and goals.
• Embody a positive feedback loop for information sharing and knowledge transfer - you are the voice of your sales segment into marketing and the voice of marketing into your sales segment.
• Work in tandem with Product Marketing, Sales, Demand Management, and BDR teams to improve output and funnel results.
• Contribute to QBRs, with the intent to improve field marketing budget ROI and success of all cross-marketing or other field marketing-led programs and campaigns.
• Monitor weekly sales metrics, creating tactics to ensure the constant delivery of qualified sales leads for ongoing pipeline creation and program optimization.
• Own management and accuracy of financials and procurement for your programs under management.
• All other responsibilities as assigned by the reporting manager or senior. marketing leadership.
• Willingness to travel (up to 20%)

Skills and experience we value

• 8 or more years of combined B2B marketing experience as a Field or ABM Marketer.
• Experience collaborating with sales teams as demonstrated by a comprehensive understanding of the sales process.
• A self-starter that can work independently or as part of a matrixed marketing environment.
• Strong analytical skills and demonstrable experience synthesizing data and making strategic decisions using Salesforce, Power BI, intent data, etc.
• Strong written, verbal, and visual communication skills, with the ability to effectively share ideas and lead discussions with a wide variety of audiences.
• Proficient in creating and deploying emails in Marketo.
• Experience designing and managing multi-channel B2B marketing programs targeting Large Enterprise-sized accounts. Must have hands-on experience building integrated marketing plans and managing marketing campaigns and tactics to completion, including performance improvement retrospectives.

What would really make you stand out

• Demonstrated aptitude for learning, including:

• Deep understanding of customer/prospect audiences at the level of company, team, and individual contributor.
• Marketing principles and strategies.
• Natural storytelling, including the ability to create and adapt compelling messaging to marketing deliverables that get prospects and customers to think differently about the challenges they face.
• Strong understanding of Cloud/SaaS B2B applications, ideally with a background that includes HCM and/or HR technology.
• Demonstrated knowledge and practical application of Account-Based Marketing strategies and tactics.

Skills Required