Job Description

? Review retail sales targets and performance of each door on a monthly basis with ASOM ? Analyze performance of business vs. sales objectives, sales trends and competition ? Generate sales reports ? Ensure brand image and visual merchandising are in line with brand standards and philosophy at retail counters ? Coordinate and execute the setup of all promotions, in?store programs and activities ? Ensure BAs are aware of the marketing calendar, promotions etc ? Give direction and specific instructions to BAs on how to do their jobs to achieve their sales goals (To individually coach BAs based on their strengths and weaknesses) Marketing Support ? Coordinate and execute Newness, promotions and in?store programs setup in collaboration with ASOM and the Store Design Visual Merchandising team. ? Monitor product trends, performance and identify potential sales opportunities to ASOM and Marketing team. ? Ensure all go?to?market materials and promotional elements are available on time in store to support launches. ? Provides promotions report to sales & marketing team post?campaign implementation as well as competitive intelligence on competitors' programmes. ? Train and develop Beauty Advisors Counter Coaching ? Connect with BAs both through Virtual Learning Tools and in?store meetings to train and coach on general selling skills i(e.g. how to service customers, how to upsell/ / cross sell, how to improve one's productivity. ? Coach BA's on brand stories, hero products, and other important brand?specifics for ELC brands close by on the sales floor ? Utilize E?learning platforms, including brand?agnostic content, to coach BAs towards improving customer experience and sales productivity. ? Conduct Beauty Advisors/ Generic Staff Training of smaller doors ? Closely collaborate with the Education team to develop all training/ coaching materials based on touchpoint needed. Sales & Education Executives are more likely to focus on brand?agnostic topics and to reinforce learnings around branded concepts first introduced by the Education Team ? Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity Orientation / Basic New hires training ? Conduct initial on?barding for new Beauty Advisors in lower tier doors to ensure that they are well versed on their brands(s) and the travel?retail working environment. C. General ? Spend minimum 70 percent of time in?store, working and coaching BAs. ? B.A degree with a minimum of 3 years relevant experience, preferably in the travel retail industry ? Well groomed ? Good presentation skills, comfortable with virtual tools such as Zoom, Skype in addition to in?person presentations. ? Display empathy, agility with can?do attitude ? Proficient in MS Office and Excel ? Comfortable/ Enthusiastic learning new technology platforms

Skills Required