Job Description

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Position Summary:

Reporting to the Director, Entertainment, the Entertainment Marketing Manager will be instrumental in executing live entertainment marketing strategies for multiple major venues coast-to-coast with Great Canadian Entertainment, including, The Theatre at Great Canadian Casino Resort Toronto. This role will play a key role in activating the exclusive strategic partnership with Live Nation Canada, the world\'s largest live entertainment company, to drive ticket sales and elevate the overall brand presence for a diverse portfolio of live events. This role will liaise closely with the Entertainment Team and Chief Marketing Officer.

This role also ensures adherence to the Company\'s policies and procedures, motivates, and leads by example and supports Great Canadian\'s learning environment while establishing a safe and welcoming work environment for all team members.

Key Accountabilities:

• Develop and implement strategic market plans in coordination with internal and external partners for live events, from announcement and on-sale through event activation, to drive ticket sales for both retail and casino customers
• Coordinate and activate owned media (database), earned (PR / social) and paid (advertising) media for promoted and co-promoted events at key live entertainment venues
• Manage the strategy, content, and execution of live entertainment consistently within Great Canadian Entertainment marketing channels, including website, social media, email, and digital signage
• Prepare reports & analysis of marketing & ticket sales for the venues
• Develop business cases for marketing initiatives specific to Entertainment
• Act a conduit of information and best practices between Great Canadian Entertainment and Live Nation, and across the live venues within Great Canadian Entertainment
• Ensures compliance with licensing laws, health and safety and other statutory regulations
• Manages other initiatives as required.

Education and Qualification Requirements:

• Bachelor\'s degree in Communications, Marketing, Business Administration, or a related field.
• Minimum 5 years of experience within gaming, hospitality, live entertainment, or related industries.
• Minimum 3 years\' experience leading diverse, project teams made up of both internal and external partners
• Goal-driven and able to collaborate, influence, and problem-solve with internal and external partners.
• Strong knowledge of digital marketing platforms, social media trends, and analytics tools.
• Excellent written and verbal communication skills coupled with excellent interpersonal skills.
• Excellent ability to prioritize tasks and manage time effectively.
• Strong computer skills in MS Office Suite such as Word, Excel, Outlook and PowerPoint, advanced levels an asset specifically in ROI and analysis.
• An innate passion for music and live entertainment.

About Us:

GREAT ENTERTAINMENT. GREAT PEOPLE. GREAT INVESTMENT. GREAT CANADIAN.

Since our inception in 1982, Great Canadian has grown to be one of the largest and most dynamic gaming and entertainment companies in Canada. With 25 properties across Ontario, British Columbia, Nova Scotia, and New Brunswick, our facilities include over 16,000 slot machines, 575 table games, 71 dining amenities and over 500 hotel rooms. Working closely alongside our crown agency partners, our team of 9,500 strive to offer the very best gaming, entertainment, dining, and hospitality experiences.

Our Vision is to be the leading gaming, entertainment, and hospitality company in our chosen markets by providing superior entertainment value and exceptional experiences.

Our Mission is to provide outstanding experiences to our guests, rewarding opportunities for our team, and superior value to our shareholders.

What\'s in it for you?

• We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!
• We provide you with the tools and technology needed to delight your clients!
• You\'ll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world.
• Freedom to Innovate: supports new and better ways to be successful.
• Be your Authentic Self: environment that values diversity as a source of strength.
• This isn\'t your typical "corporate" job. We work hard and we have fun!

The only thing we don\'t play games with\xe2\x80\xa6..is your career!

Great Canadian Entertainment is committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to employing a workforce that reflects the diversity of our communities in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Great Canadian Entertainment!

Great Canadian Gaming