Reporting to the Email Marketing Manager, this role will assist in the weekly implementation of reoccurring dynamic email programs including the creation and HTML development of weekly email touchpoints in a timely manner. This role will also be responsible to proof technical elements of the email campaigns to ensure that products featured represent the active online promotion or active flyer pricing. Verifying creative briefs and ensuring emails comply to advertising and accessibility standards. This role will also work closely with the Email Marketing Specialists to confirm schedules, timing and content in coordination within weekly plan and ready in time for all predetermined proofing rounds and timely deployment.
Specifically, You Will:
Support the creative design and development of email content across multiple lines of business, products, and services with email creative team.
Support email creative that meets all online guidelines for accessibility and mobile responsive design.
Assist Email Marketing Specialists with the tracking of weekly email revenue captured by ensuring the correct tracking IDs are added where applicable
Review reporting periodically with Email Specialist and Email Marketing Manager to highlight if there are additional changes needed to creative to drive the desired purchase behavior.
Participate in weekly digital and cross functional meetings within the Marketing group to gain awareness of other initiatives for the purpose of being able to capture related topics together in email Hero + top banner opportunities.
Help where needed for the benefit of both teamwork principals and as an opportunity to further develop operational knowledge
Some of what you need:
3-5 years of experience.
Strong understanding of web creative development techniques and creative design
Expert in programming Languages and design software: HTML CSS, JavaScript, Photoshop
Experience designing email for marketing-oriented initiatives.
Ability to hand code html to WC3 standards
Experience with Marketo and Klaviyo database tool an asset
Basic excel skills to support list management and reporting requirements.
Some of what you will get:
Associate discount
Health and Dental benefits
RRSP/DPSP
Performance bonuses
Learning & Development programs
And more...
#LI-Hybrid
Staples Canada is an equal opportunity employer committed to diversity and inclusion and we encourage applications from all qualified candidates, including those with disabilities.
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