Job Description

This is a remote position for candidates all over Canada. There is a chance we will move into an office in the GTA, however, we will always offer WFH employment.

If you love

signing up for every brand newsletter you can

, researching email design inspo gets your mind going, you can't get enough

automation and segmentation strategy

, you get

excited designing email layouts in Illustrator and Figma

,

planning email and SMS calendars

brings you zen,

writing engaging email copy is how you get your groove

, obsessively

watching the open, click, and placed order rates

makes your heart race, and you

always leverage data to inform and guide your work

, while doing it all in sweatpants from home... then have we got the job for you!

We are hiring a full-time

Lifecycle (Email & SMS) Marketing Specialist

to strategize, plan, write, design and develop, deploy, analyze, and own the email and SMS marketing efforts for our clients to help them reach their business goals.

Founded in 2015,

we are a 20+ person Shopify Plus digital marketing agency

working remotely and based in Toronto. We do everything related to digital marketing including, but not limited to; paid and organic social media, email/SMS marketing and automation, website design & development, influencer marketing, branding and design, Ecommerce & Amazon management, US based fulfillment, and online customer service, for clients across the world in industry verticals ranging from skincare, apparel, beauty, restaurants, home decor, CPGs, baby products, health and wellness, real estate, accounting, and more.

Some of our clients have been featured in

Vogue

,

Cosmopolitan

,

Forbes

,

Business

Insider

,

GOOP

, and are sold in major retail chains like

Walmart

,

Target

, and

Loblaws,

and we even have a client who hosted the White House Correspondents Dinner!

WORK WITH US AND YOU WOULD BE:

Learning & Leading Subject Matter Expertise:

being the person who knows everything there is about the email and SMS marketing channel, the accompanying softwares (Klaviyo, Mailchimp, Attentive etc.), as well as best practices, industry updates, and trends, and supporting the team with your expertise to effectively provide In Social's "Full Circle Approach to Digital Marketing" across all client deliverables.

Owning Email & SMS Success:

owning the strategy, planning, content, list management, segmentation, and optimizations across a portfolio of email clients, and being responsible for their overall growth, as well as the results derived from them (open, click, revenue rates, etc.)

Creating, Designing, Developing & Managing Email & SMS Efforts:

owning all email and SMS campaign and automation deliverables throughout their creation via the Adobe Suite and Figma, starting from strategizing, planning, copywriting, designing, developing, testing, prep, and through to deployment, leveraging the support of our Design and Development Manager, our Director of Brand Strategy, working alongside our copywriters and digital performance analyst to create the most beautiful and effective campaigns possible to reach and exceed client KPIs

Analyzing and Optimizing

: working alongside our Digital Performance Analyst, as well as other strategic team members, to analyze individual account insights, as well as overarching portfolio trends to catch issues, identify opportunities, and build plans to optimize

Contributing to the Full Circle Approach

: being a team player and collaborating across all service verticals to understand, adapt, strategize, and deliver email and SMS efforts that consider the entire customer journey, in an effort to deliver the best results possible to our clients.

Continuous Improvement

: always improving your skill set, knowledge, and performance through self-development, training courses, webinars, as well as collaborating with, and taking feedback from, our Director of Brand strategy

Task Coordination

: ensuring that all project tasks are completed within budget and on time, and collaborating with the Account and Project Managers to make adjustments to roadmaps if needed

YOU WILL BE MEASURED AGAINST

Your portfolio results such as open rates, click through rates, revenue, deliverability etc. (quantitative) Your ability to produce, create, design, and deploy within given timelines and budgets (quantitative) Your strategic ability to flag/solve problems (qualitative) Your teamwork - everyone relies on each other for success! (qualitative)

TO WORK WITH US YOU SHOULD HAVE:

At least 1- 2 years of experience working in email marketing in some capacity At least 1 year of experience working in Ecommerce At least 1-2 years of experience with Adobe Illustrator and/or Photoshop Experience with specifically designing, developing, and deploying email campaigns Experience using Figma for your design prototypes Examples of how your skills were directly attributed to success Exceptional copywriting skills, specifically for email Experience with ESPs like Klaviyo and Attentive Experience building email and SMS marketing strategies across campaigns, automations, segmentation, and deliverability An understanding of how to gather and use analytics to inform digital strategies An obsession with checking the open and click rates, or refreshing your screen to watch the placed order rate rise Exceptional attention to detail and include the code isems2025 in your cover letter An appreciation for a super casual work environment, but still know how to be productive The need to enjoy your job

WHEN YOU WORK WITH US, YOU GET:

A comfortable work environment, being remote (forever) with a potential hybrid model addition (if you choose) A team that actually enjoys each other, support each others, and works collaboratively together Weekly stretch and game time (you won't be able to beat our boss at Mario Kart Tour, trust us) Events like summer retreats in Muskoka, winter holiday parties, murder mystery party nights, painting and drink making events, and whatever else you can think of! Health spending account (benefits) 2 weeks vacation + 5 personal days Free swag (we have a store and a rewards program for said store: shop.insocial.ca) Additional opportunities for bonuses based on trackable performance Opportunity for growth - we promote internally 95% of the time Health benefits (we offer a Health Spending Account) Free stuff from our clients The chance to be creative, think outside the box, take risks, and do cool sht

WHAT YOU SHOULD KNOW IF YOU JOIN OUR TEAM:

Trustworthiness is one of the most important attributes you'll need to be successful here We train extremely hard upfront so that we can prepare you and let you go to do your thing Our female led business is built to help women succeed in their careers without boundaries We are an 2SLGBTQIA+, BIPOC, differently-abled allied agency We expect a lot from each other, and we expect you to expect the same from us
If, after reading the above, this sounds like you, then we want to hear from you! We prefer that you shoot us a note with your CV to careers[at]insocial[dot]ca. Please also provide examples or a portfolio of your work.

Job Type: Full-time

Pay: From $60,000.00 per year

Additional pay:

Bonus pay
Benefits:

Casual dress Dental care Extended health care Paid time off Vision care Work from home
Flexible language requirement:

French not required
Schedule:

Monday to Friday
Education:

Bachelor's Degree (preferred)
Experience:

Email marketing: 1 year (required) Graphic design: 1 year (required) Shopify: 1 year (preferred)
Language:

English (required)
Work Location: Remote