Job Description

Job Overview

We are seeking a creative and results-driven Marketing Specialist to join our dynamic team. In this role, you will be responsible for developing and executing marketing strategies that enhance brand awareness, drive customer engagement, and support the overall business objectives. The ideal candidate will possess a strong understanding of digital marketing, content creation, and analytics, with a passion for staying ahead of industry trends.

Responsibilities

Key Responsibilities:

Digital Marketing:

Plan and execute digital campaigns across Google Ads, Facebook, Instagram, and other platforms.

Content Creation:

Develop and publish engaging content (blogs, posts, videos) to promote programs, events, and student life.

Social Media Management:

Monitor and manage college social media accounts; schedule and optimize posts for maximum engagement.

SEO & Website Management:

Update website content regularly and apply SEO best practices to drive traffic and improve rankings.

Email Campaigns:

Design and distribute newsletters and lead nurturing campaigns using email marketing tools.

Marketing Collateral:

Coordinate the creation of brochures, flyers, and presentation materials for events and outreach.

Data & Analytics:

Track campaign performance using Google Analytics and CRM tools; generate reports to measure ROI and optimize strategies.

Event Support:

Assist with open houses, community outreach events, virtual fairs, and webinars.

Brand Consistency:

Ensure all marketing materials align with Bay River College's brand voice and standards.

Qualifications

Bachelor's degree in Marketing, Communications, Business Administration, or a related field is preferred. Proven experience in marketing or a related field; familiarity with digital marketing tools is a plus. Strong written and verbal communication skills with an eye for detail. Proficiency in social media platforms and content management systems. Ability to analyze data using analytics tools to inform decision-making. Creative thinking with the ability to generate innovative ideas for campaigns. Excellent organizational skills with the ability to manage multiple projects simultaneously.
If you are passionate about marketing and eager to contribute to a growing team, we encourage you to apply for this exciting opportunity as a Marketing Specialist!

Job Type: Full-time

Pay: $45,000.00-$55,000.00 per year

Schedule:

Monday to Friday
Work Location: In person

Expected start date: 2025-11-08