Responsibilities:
- Manage and optimize e-commerce platforms, ensuring a seamless user experience
- Implement and maintain website analytics to track performance and identify areas for improvement
- Collaborate with cross-functional teams to develop and execute digital marketing strategies
- Conduct keyword research and implement SEO best practices to increase organic traffic
- Create and manage email marketing campaigns to drive customer engagement and retention
- Utilize graphic design skills to create visually appealing website content and promotional materials
- Monitor and analyze website traffic, sales, and customer behavior using analytics tools
- Stay up-to-date with industry trends and emerging technologies to recommend innovative strategies Qualifications:
- Experience with e-commerce platforms such as Shopify or WooCommerce
- Proficiency in using Adobe Creative Suite for graphic design purposes
- Familiarity with email marketing platforms, CRM systems, and marketing automation tools
- Knowledge of SEO best practices and experience implementing SEO strategies
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent written and verbal communication skills
- Ability to work independently as well as collaboratively in a team environment Preferred Skills:
- Experience with online advertising platforms such as Google Ads or Facebook Ads
- Knowledge of Google Analytics or other web analytics tools
- Familiarity with social media marketing strategies and platforms Job Type: Full-time Salary: $50,000.00-$60,000.00 per year Benefits:
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