We are a Canadian eyewear wholesaler supplying optical stores across the country. Now, we're expanding into direct-to-consumer online sales -- building our own e-commerce store to sell stylish frames and sunglasses straight to customers.
We need someone who
already knows the process
of launching and growing an e-commerce store, and can lead this project from day one.
The Role
You'll take full ownership of our e-commerce launch -- from platform setup to marketing campaigns to sales optimization. We're looking for a
hands-on builder
who can bring the vision, map out the steps, and execute them without needing daily guidance.
This is your chance to shape an entirely new part of our business and see the results of your work directly.
What You'll Do
Choose, set up, and customize our e-commerce platform (Shopify or WooCommerce).
Organize and upload products, descriptions, and categories.
Coordinate product photography, graphics, and brand visuals.
Plan and execute digital marketing campaigns (Google Ads, Facebook/Instagram Ads, influencer outreach, email marketing).
Create and monitor sales funnels, improve conversion rates, and optimize performance.
Track key metrics and report on results.
Work with freelancers or agencies when needed.
What We're Looking For
2-4 years' experience
in e-commerce store management or digital marketing.
Proven experience
launching and managing
an online store from start to finish.
Strong knowledge of
Shopify, WooCommerce, or similar platforms
.
Digital marketing skills -- SEO, PPC, paid social, email marketing.
Basic design skills (Canva or Adobe) and familiarity with product photography needs.
Strong project management and problem-solving skills.
Self-starter who can work independently and hit deadlines.
Why Join Us?
Lead an entire e-commerce launch -- your fingerprints will be on every part of the project.
Work in a small, agile team where decisions are quick.
Opportunity to grow into a senior role as our consumer business expands.
Employee discounts on eyewear products.
Compensation
Competitive salary (based on experience) + performance bonuses.
Flexible work arrangements after launch phase.
How to Apply
Send your
resume
and a brief note with:
A link to an online store you've built or managed.
A short description of your e-commerce launch process.
Your top idea for marketing eyewear to consumers online.
Email to: