Job Description

About Marla's Fashions:

Marla's Fashions is a leading Canadian e-commerce brand specializing in special occasion dresses. Since 1983, we've helped customers celebrate life's most memorable moments--from prom and quinceanera to weddings and galas. As we scale our online presence, we're looking for a sharp, hands-on operator who can drive performance across marketing, tech, and operations.

Role Overview:

We're seeking a

highly driven and resourceful E-commerce Operations & Growth Manager

to oversee day-to-day technical, marketing, and operational activities. You'll work directly with leadership and cross-functional teams to identify growth opportunities, troubleshoot issues, and execute initiatives that improve performance, efficiency, and customer experience.

This is a hybrid role ideal for someone who thrives in a fast-paced environment, is not afraid to roll up their sleeves, and can think both strategically and tactically.

Key Responsibilities:

Technical & Site Operations

Oversee daily functionality of Shopify-based storefronts (Canada & U.S.) Coordinate with developers and apps for ongoing site improvements, bug fixes, and UX optimizations Ensure smooth product uploads, pricing, tagging, and inventory updates using automation and data tools (Excel, Python, etc.) Troubleshoot technical issues related to integrations, checkout, analytics, and more

Marketing & Growth

Coordinate execution of SEO, email marketing, paid ads, influencer campaigns, and UGC initiatives Monitor analytics (GA4, Meta, TikTok, Klaviyo) and create performance dashboards Suggest and implement conversion rate optimization tactics for product and collection pages Identify and launch creative growth hacks and brand collabs

Operations & Process Optimization

Improve internal processes for customer service, returns, and fulfillment Work with vendors and suppliers to streamline dress sourcing and logistics Manage timelines, team workflows, and cross-functional execution Lead special projects including marketplace expansion or new sales channels

What We're Looking For:

Proven experience in e-commerce (Shopify preferred), operations, or digital marketing roles A quick learner who can research, test, and figure things out independently Data-driven mindset with working knowledge of Excel/Sheets, Shopify backend, and marketing tools Hustler mentality with strong communication, execution, and organizational skills Bonus: Experience with automation, AI tools and marketplaces
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Why Join Marla's Fashions?

Play a core role in scaling a recognized fashion brand Freedom to experiment, optimize, and make an impact Collaborative, agile team with a founder-led vision Competitive compensation and growth opportunity
Job Types: Full-time, Part-time

Pay: $37,663.99-$98,547.38 per year

Schedule:

Monday to Friday
Work Location: In person

Expected start date: 2025-08-11