Canaan Site Furnishings is a leading Canadian manufacturer of premium outdoor and site furniture for public spaces, municipalities, transit projects, commercial properties, and more. We're known for our durability, design flexibility, and customization -- and we're ready to take our marketing to the next level.
Position Summary:
We're seeking a strategic, detail-oriented E-Commerce & Marketing Specialist to help drive Canaan's digital growth and manage our core marketing initiatives. This role will focus on improving our online presence, managing our website and product listings, supporting lead generation efforts, and enhancing the overall customer journey. This is not a social media-focused position, but rather a broader marketing role with an emphasis on e-commerce and B2B marketing strategy.
Key Responsibilities:
Manage and update our website and e-commerce product listings with accurate, well-written content
Optimize product pages and site structure for SEO and user experience
Coordinate and execute email marketing campaigns targeting our key audiences (e.g., landscape architects, designers, municipalities)
Support the sales team with marketing materials such as brochures, spec sheets, and presentations
Track and report on key marketing metrics (e.g., Google Analytics, email campaign performance)
Conduct competitor research and market analysis to inform marketing strategy
Assist with paid digital advertising (e.g., Google Ads, retargeting)
Ensure marketing tools and CRM systems are organized and effective
Qualifications:
2+ years of experience in e-commerce, digital marketing, or a related field
Experience managing a product-based website using a CMS
Solid understanding of SEO, web optimization, and customer experience design
Familiarity with Google Analytics, Google Ads, and email marketing platforms
Strong organizational skills and attention to detail
Graphic design or Adobe Creative Suite experience is an asset
Experience in the design, architecture, or manufacturing sectors is a plus
Job Type: Full-time
Benefits:
On-site parking
Schedule:
Monday to Friday
Language:
any other language? (required)
Work Location: In person
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