Job Description

Core Qualifications (Must-Have)

1. Shopify Expertise

Experience managing a Shopify store (product listings, inventory, themes, apps) Knowledge of Shopify SEO best practices (structured data, alt tags, collections) Familiarity with Shopify analytics and conversion tracking
2. SEO (Search Engine Optimization)

Strong understanding of on-page and off-page SEO Experience with keyword research tools (e.g., SEMrush, Ahrefs, Ubersuggest, Google Keyword Planner) Ability to create SEO-friendly product titles and descriptions Knowledge of backlink strategies and SEO reporting
3. AEO (likely Artificial Engine Optimization / AI-enhanced SEO)

Understanding of how AI tools (like ChatGPT, Jasper, SurferSEO) can improve SEO content Familiar with current trends in how search engines interpret content semantically (E-E-A-T: Experience, Expertise, Authority, Trustworthiness) Ability to use structured content and schema markup for better visibility
4. Technical Skills

Google Analytics / GA4 Google Search Console Shopify apps (e.g., Klaviyo, Ominisend, ReConvert, Judge.me, SEO Manager) Canva / Adobe / Figma for visual content Email marketing platforms (Klaviyo, etc.) Social media ad platforms (Meta Ads, Google Shopping Ads)

Soft Skills & Mindset

Flexible and responsive to direction/feedback Strong attention to detail (especially important in luxury resale) Excellent communication skills (verbal & written) Analytical mindset (can make decisions based on data) Team-oriented, but self-motivated
Preferred Experience

Minimal 3 years in e-commerce marketing Experience with a premium or luxury brand (bonus if it's resale or fashion) Case studies or examples of SEO results (traffic growth, improved rankings) Portfolio of past Shopify work

Responsibilities:

Shopify Website Management

Maintain and update Shopify product listings, collections, and landing pages Optimize product titles, tags, and descriptions for SEO and conversion Ensure website is visually aligned with brand (including homepage banners, featured items, etc.) Monitor site performance and troubleshoot technical issues with developers if needed
SEO (Search Engine Optimization)

Conduct keyword research to guide content and product listing optimization Implement on-page SEO best practices (metadata, alt tags, internal linking, structured data) Monitor organic search performance using Google Search Console and SEO tools Identify and pursue backlink opportunities or partnerships to build domain authority
Email Marketing

Plan and execute weekly email campaigns (product drops, promotions, newsletters) Segment audience lists to target relevant customer groups Track open rates, click-throughs, and conversions to refine strategy Ensure emails align with store tone and seasonal marketing objectives
Data, Analytics & Reporting

Monitor key metrics: traffic sources, conversion rates, bounce rates, etc. Provide regular marketing performance reports with actionable insights Identify top-performing products, pages, and customer behavior trends A/B test marketing strategies (e.g., email subject lines, ad creatives)
Marketing Strategy & Innovation

Assist in developing seasonal or campaign-based marketing plans Stay up to date on e-commerce trends, Shopify features, and algorithm changes Propose new tools, platforms, or approaches to improve efficiency and growth Coordinate promotional activities like sales, flash drops, or loyalty offers
Job Types: Full-time, Part-time, Freelance

Pay: $35.00-$40.00 per hour

Expected hours: 20 - 35 per week

Benefits:

Flexible schedule Store discount Work from home
Flexible language requirement:

English not required
Education:

Bachelor's Degree (preferred)
Experience:

E-commerce: 3 years (required)
Work Location: In person