Job Description

We are a small and highly collaborative team, looking to add a consumer-focused and analytical-minded individual to fill the role of an

eCommerce Manager

. You are team-oriented, versatile, collaborative, and eager to take on the different challenges that come with working for an energetic start-up.


In this role, you'll collaborate cross-functionally to drive revenue, improve conversion, and maintain the overall health and effectiveness of the digital storefront. You will own digital merchandising strategy and product storytelling on the online store from end to end, optimizing the customer journey to align with the brand's vision and business goals.

Duties and Responsibilities:

Own the daily e-commerce operations, including site content optimization, merchandising, and search to ensure a seamless customer experience and help increase customer conversion and repeat purchases. Own product set-up and product catalogues and ensure that content, imagery, promotions, and data are accurate and compelling on Silk & Snow and partner websites, social media, and other digital campaigns. Collaborate extensively with cross-functional teams to ensure product data is optimized and merchandising efforts drive business growth and customer satisfaction. Oversee product and category trends, provide data analysis and determine actionable insights and make strategic recommendations to enhance eCommerce results. Use data and insights to recommend eCommerce and conversion rate optimizations, including ratings and reviews, merchandising, promotions, and availability. Conduct SEO audits and page speed insights analysis of key pages. Ultimate accountability for SKU productivity and profitability. Execute ongoing competitive analysis and benchmarking as well as recommended strategies and tactics to improve the online experience. Make recommendations for introduction or discontinuing products based on data and trends. Spearhead new product/content updates and promotional deployments, ensure all on-site deliverables meet high experience standards and support the operations of new and current product initiatives. Identify opportunities for A/B testing and lead the technical improvements roadmap to continually improve customer experience and critical KPIs. Communicate testing results, insights, and recommendations to stakeholders to drive iterative improvements. Maintain and update all Source of Truth files to ensure accuracy and reliability. Collaborate with IT to address technical issues and ensure the robustness of the eCommerce platform.

Essential skills and requirements:

A Bachelor's Degree in Commerce, Marketing, Communications, Retail or the equivalent experience demonstrated by progressive responsibilities 3-5 years business experience and a thorough knowledge of eCommerce and related sale, marketing, merchandising and fulfillment functions Hands-on experience with CMS (ie., WooCommerce, Shopify, Salesforce, etc.), Google Analytics, Hotjar, SEO Excellent analytical skills with strong ability to make data-driven decisions Demonstrated success in driving online sales growth and revenue generation. Excellent project management, technical, problem-solving, presentation, written and verbal communication skills Detail oriented, highly organized and able to prioritize multiple projects in fast paced work environment with changing priorities and strict deadlines High regard for quality assurance Self-starter with good capacity for adaptation, autonomy, openness and sense of urgency. Ability to problem-solve, be forward thinking and anticipate needs Comfortable managing and influencing people who are not direct reports across all levels

Additional information

Why our corporate team members enjoy working at Silk & Snow:

We prioritize diversity and inclusivity in our company culture Growth opportunities with an emphasis on hiring from within You will be exposed to a streamlined training process and receive guidance and support that will set you up for success during and after training You can access our LifeSpeak learning platform with lots of free courses taught by experts to support your personal and professional development We offer a competitive benefits package, which includes but is not limited to medical, dental, and vision. Additionally, we offer paid time off Employee discount on all products and a free mattress and bedding set offered upon completion of the probationary period Make a meaningful impact on our customers' sleep habits, contributing to their overall well-being We foster a healthy work-life balance with our company's supportive environment * This is not just a job but a CAREER with potential opportunities for growth and advancement