Job Description

Company Description

Hush is a true Canadian company that was founded in 2017 with one product offering, the Classic Weighted Blanket and has since grown to offer several products. At Hush, we are a small and highly collaborative team that works with one another seamlessly to enhance the customer experience. Our mission is simple: we want to help people reclaim their rest. Around the world insomnia and anxiety are only getting worse, and we want to fight back with products that help people get the sleep they need. Hush continues to grow its fantastic brand and product portfolio.

We\'re looking for an Ecommerce Email Marketing Specialist who will play a hands-on role in taking ownership of Email and SMS campaigns through ideation, execution, and reporting. In one moment you will be analyzing campaign metrics and in the next, you\'ll be leading an upcoming campaign. You will work closely with our marketing and creative teams. If you have an appetite for innovation and challenges, we want to hear from you!



In this role you will:

• Oversee and manage all direct communication with customers via email and SMS; including automated lifecycle, acquisition, and transactional emails, batch promotions, newsletters, etc.
• Develop email and SMS marketing strategies in order to move new leads that haven\'t purchased to become first-time customers, repeat customers, and brand advocates
• Drive the creative process, build campaigns based on Hush\'s vision and email best practice
• Collaborate with the larger team to build and maintain an email marketing calendar and bring campaigns to life while driving and measuring key results
• Analyze and gather data about campaigns to report KPI performance to cross-functional partners and make decisions informed by data
• Identify A/B testing opportunities for lead generation, execute and optimize against your results
• Research and benchmark against market in order to continue to develop strategy
• Stay on top of new trends in email content and strategy

Qualifications

The qualifications and experience we like to see:

• 4 years in email and marketing automation
• 3 years \'experience using Klaviyo is a plus
• Proven experience working within an ecommerce brand
• Experience in copywriting and e-commerce strategy
• Solid understanding of CAN-SPAM and CASL compliance
• Knowledge of email and SMS best practices
• Experience in loyalty programs and reviews programs
• Analytically driven and ability to translate data into insights and action
• Understand how to think through the customer journey that surrounds the email experience
• Strong communication skills and ability to work cross functionally

Additional Information

Why members of our team love working at Hush:

• Competitive salary.
• Medical, vision, and dental insurance.
• Flexible vacation policy.
• Employee discount on our products.
• Diverse and inclusive work environment.
• Investment in training, mentoring, and career development.
• Hybrid work environment.

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