Job Description

Job Number

53110

This isn't just a job; it's an opportunity to be at the forefront of major transformative projects. We're launching catalyst projects in the heart of Edmonton, and we need a skilled professional to help us promote and market our city to the national stage. You'll be the driving force behind attracting investment and creating new economic development opportunities that will change the landscape of our downtown core.

We're seeking a visionary professional to elevate Edmonton's profile on the national stage. This is a rare opportunity for a leader with deep knowledge of economic and real estate development, a formidable network, and a talent for forging strong business partnerships. You will be at the core of our city's evolution, promoting the key financial opportunities that define its future. This role is for someone who doesn't just watch Edmonton grow--they actively drive it.

Join us on a transformative journey to stimulate development and increase vibrancy with strategic public investments, shaping the future of our city for generations to come.

The Quarters Downtown

Downtown Projects and Investments

What will you do?

Oversee the development, implementation, tracking and evaluation of comprehensive economic and residential development marketing and communications strategies for opportunities in the downtown core. Specific focus will be on the City's Community Revitalization Levy areas in the Downtown and the Quarters Develop communications and marketing tools and tactics that meet business goals and objectives while promoting and enhancing the City and Department's image, brand and reputation Provide strategic advice and guidance to program leads on marketing, communications and brand strategy and plans, messaging, tactics and challenges Manage project timelines and budget Measure project success based on identified benchmarks and metrics Support and seek out opportunities to advance the reputation of the project and the City locally and nationally Identify emerging trends and issues and proactively recommend marketing strategies that reflect the needs of target markets and meet business objectives Research and prepare a variety of reports related to the evaluation of marketing strategies, tools and tactics Coordinate and lead high-performing communications and marketing professionals to produce excellent work for business partners and the people of Edmonton

Qualifications

:Bachelors Degree in Marketing, Real Estate, Planning, Communications, Business or related field with a focus on real estate development marketing and communications Four years of progressively responsible experience in real estate or planning with strong marketing and communication work, inclusive of one year related experience in economic or industrial development marketing, brand and reputation marketing

Assets:

Accreditation in the Canadian Marketing Association (CMA), International Association of Business Communicators (IABC) or Canadian Public Relations Society (CPRS) would be an asset

Skills required for success:

Solid experience in developing, implementing and evaluating tactical marketing and communication plans, brand plans, brand marketing campaigns and/or corporate marketing programs Experience working with executive leadership or elected officials as well as experience on high profile projects or initiatives would be an asset. Experience working with elected officials and senior leadership on high profile projects or initiatives Experience in brand journalism, reputation management, experiential marketing, content marketing, digital marketing and vendor management is an asset Exceptional consulting and relationship building skills, with demonstrated experience in mentoring or providing leadership advice Excellent written and verbal communications skills, with the abilities to present new ideas effectively to teams and leadership and write content for various audiences and channels Strong knowledge in both traditional and new marketing and communications mediums; strong social media skills Ability to draw insight from marketing research (qualitative and quantitative) to identify gaps and develop plans for capturing opportunities Ability to share and adopt innovative approaches and conceptualize solutions Ability to self motivate and work collaboratively in a fast-paced team environment Team experience working in a business environment or a large, complex organization Alignment to our Art of Inclusion: Our Diversity and Inclusion Framework Alignment to our Cultural Commitments Alignment to our Leadership Competencies Applicants may be tested

Work Environment:

Note: This position may be eligible for a hybrid work arrangement with the flexibility to work from both home and the worksite as per the Letter of Understanding between the City of Edmonton and Civic Service Union 52 The weekly hours of work for this position are currently under review and may change at a future time. Any changes will be made in accordance with the City of Edmonton/Civic Service Union 52 collective agreement and the incumbent will be notified in advance Availability to network during the evening or weekends may be required from time to time


The City of Edmonton values applicants with a diverse range of skills, experiences and competencies, and encourages you to apply. We strive to provide reasonable access and accommodations throughout the recruitment process. To request an accommodation, please contact employment@edmonton.ca. Learn more about our benefits https://bit.ly/COEbenefits.

Up to 1 permanent full-time position

Hours of Work:

33.75 hours per week

Salary

$51.483 - $64.564 (Hourly); $90,700.18 - $113,745.63 (Annually)

Talent Acquisition Consultant

PO/VH

Edmonton rests in the heart of Treaty Six territory in Alberta and the homelands of the Metis Nation.

Classification Title

Market Planner

Posting Date

Aug 8, 2025

Closing Date

Aug 24, 2025 11:59:00 PM (MDT)

Number of Openings (up to)

1 - Permanent Full-time

Union

CSU 52

Department

Planning and Environment Services

Work Location(s)

9th Floor Edmonton Tower, 10111 104 Avenue Edmonton T5J 0J4