Job Description

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit
CIBC.com

What You’ll Be Doing
The Director, Segment & Engagement Marketing, has accountability to lead CIBC’s strategic segment marketing program as well as engagement marketing programs.
On segment marketing you will lead the design, development and marketing communications planning of all components of CIBC’s strategic segment marketing. The role includes influencing product specific plans against segments as well as developing segment driving marketing plans Segments include, but are not limited to: newcomers to Canada, post secondary students, the inclusive segment and group banking. You will be accountable for the end to end strategic marketing planning and delivery of the segment plans.
On engagement marketing you will be responsible for client lifecycle engagement marketing programs. Engagement marketing communications are driven by client behavior and lifecycle ‘moments’ where deepening client relationships are possible. You will also be responsible to design and implement program to grow CIBC’s marketing reach within it’s client base, expanding the number of clients that are available to receive marketing communications.
These segment & engagement marketing programs will encompass multiple products and services, and run across multiple internal and external distribution channels. The position is responsible for ongoing understanding of the evolving banking needs of clients as well as prospective clients and designing innovative marketing programs to meet those needs.
The Director, Segment & Engagement Marketing reports to the Vice President, Brand and Advertising and is supported by a team of approximately 7 direct reports.
How You’ll Succeed

• Strategic Vision – You will develop and implement strategic plans that align with CIBC’s overall strategies and support CIBC’s purpose and brand. You will monitor industry, consumer, competitive and regulatory trends and assess the strategic impact and implications on segment & engagement marketing. You will identify and assess strategic and tactical opportunities to cost effectively achieve identified business results and targets. Additionally, you will recommend new strategies, strategic enhancements to the offer, innovative marketing programs and process and operational enhancements to support adoption, purchase and usage across channels.
• Marketing Mastery– You have a deep understanding of consumer insights and the ability to turn these insights into actionable plans. Working with creative, media and direct agencies and specialty partners you will design and execute innovative marketing communication programs to promote CIBC products and acquire new clients.
• Results Oriented – You will monitor program results against plan objectives and ensure post analyses are completed to apply key learnings on a go forward basis.

• Leadership – You will directly manage, develop and retain highly motivated employees who are passionate about creating innovative marketing programs based on client needs and who are committed to CIBC’s values of trust, teamwork and accountability. You will be accountable to create and promote a positive work environment that encourages initiative, continuous improvement, learning and the generation of new ideas and solutions. You will provide leadership and influence partner commitment across the CIBC organization to Segment & Engagement Marketing. You will lead regular contact with CIBC peers, Senior Directors, Executives, vendors and other employees across the CIBC organization to discuss business needs and opportunities, and to facilitate decision making and program development. You will manage a budget and effectively leverage the budget to cost-effectively enable and support approved initiatives and business objectives.

Who You Are

• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do.
• You look beyond the moment. You make decisions and take actions that will make a difference today and tomorrow. You proactively seek new innovative opportunities to define what's possible.
• You engage with your heart and mind. You care about people and understand different perspectives. You listen and learn from the experiences of others.
• You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision making.
• You embrace and champion change. You'll continuously evolve your thinking and the way you work in order to deliver your best.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

What CIBC offers
At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a health benefits program, defined benefit pension plan, an employee share purchase plan and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

What you need to know

• 
  CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact
  Mailbox.careers-carrieres@cibc.com
• 
  You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

Job Location Toronto-81 Bay, 33rd Floor
Employment Type Regular
Weekly Hours 37.5
Skills
Marketing, Marketing Communications (MarCom), Marketing Planning, Marketing Strategies