Job Description

Range: 125,600.00 - 188,400.00 CAD:xe2x80x8bxe2x80x8bDirector Regional Drawsxe2x80x8bxe2x80x8bxe2x80x8bGAME ON xe2x80x93 OLG needs youxe2x80x8bxe2x80x8bWexe2x80x99ve said GAME ON, and we mean it xe2x80x93 OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2022-23, OLG delivered a record $2.5 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.xe2x80x8bxe2x80x8bWe are ready to take this game to the next level and need a passionate Director Regional Draws to lead the development and implementation of strategic annual marketing plans to ensure customer success and deliver planned profit to the province of Ontario. The role oversees the design, development and marketing of Regional Draw products and or customer journeys simultaneously, while following enterprise brand guidelines and is accountable to deliver annual revenue and profit, player participation outcomes and desired customer experience. This is achieved by directing the profitable management of Regional Draws retail lottery portfolio, valued at $800M in annual revenue, with millions in game contribution through the development, execution and marketing of a portfolio of national draw games and additional new product and marketing opportunities .xe2x80x8bxe2x80x8bYOUR ROLE IN THE GAMExe2x80x8bxe2x80x8bReporting to the VP Lottery & Customer Success , you will be empowered to:xe2x80x8bxe2x80x8bDevelop and oversee the execution of annual category business plans (Revenue/NPP/Player Participation) for OLGxe2x80x99s 11 regional brands and products to ensure successful delivery against enterprise-wide strategic direction, priorities and financial targetsxe2x80x8bP&L accountability to lead planning, forecasting and budgeting activities for all regional draws brandsxe2x80x8bSet, manage and report on OKR targets and manage performance of product team to deliver revenue, profit and return on investmentxe2x80x8bOversee the budget and execution of regional product sales and marketing investment in owned, earned and paid channels (communication strategy, media execution, creative briefs and execution, promotion, education, engagement, merchandising, new product collaboration) to ensure alignment with enterprise-wide strategic direction and prioritiesxe2x80x8bAccountable to ensure the delivery of effective creative and messaging in marketing communications and in commissioning effective media plans from agency partnersxe2x80x8bDirect the development of sales and media strategies to support the regional draw-based games marketing programs and initiativesxe2x80x8bProvide direction on the communication and collaboration across enterprise departments and divisions (Retail and Digital channels, Strategy, Finance, Responsible Gaming,etc.) to ensure alignment and support for business objectivesxe2x80x8bDirect the research and development of a data-driven, in-depth understanding of players to identify growth strategies and evaluate specific market opportunities for the regional businessxe2x80x8bProvide subject matter expertise and leadership on Regional Lotto games for projects and initiatives including product launches, enhancements, retirements and system improvements to ensure alignment with enterprise-wide strategyxe2x80x8bEnsure compliance to regulatory and policy requirements, working in collaboration with regulatory (AGCO), audit partners and internal partners (e.g., RG, Accessibility)xe2x80x8bLead, coach and develop a Product team of 3xe2x80x8b.xe2x80x8bxe2x80x8bWHAT YOU NEED TO PLAYxe2x80x8bxe2x80x8bWork Experience: Minimum 10 years of business / marketing and product experience; 5+ years of leadership experience in achieving business goals and improvementsxe2x80x8bEducation & Knowledge: University degree in Business, Management, Marketing or a related field; In depth understanding of full-funnel marketing principles including promotion, merchandising, advertising, market research; In depth understanding of broadcast media / production, consumer / retailer promotions, budget and agency management and knowledge of creative production process. Knowledge of gaming industry, specifically lottery and/or draw based games, gaming systems is an asset.xe2x80x8bCritical Skills: Financial acumen and business/P&L leadership; product/category development and marketing; communication and interpersonal skills; conceptual, analytical and problem-solving skills; complex stakeholder relationship managementxe2x80x8bCollaboration & Fun: inclusive and collaborative work style while creating fun and excitement in our workxe2x80x8bIntegrity and Trust: do what's right and operate with transparency and opennessxe2x80x8b xe2x80x8bxe2x80x8bLicenses, Registrations, Certificates:xe2x80x8bxe2x80x8bxe2x80x8bThis role may require a Category 1 or Category 2 Gaming Assistant Registration (License) from our regulator, the Alcohol and Gaming Commission of Ontario (AGCO). If required, employment is conditional upon obtaining and maintaining this registration (license), which will be initiated at the offer stage.xe2x80x8b
xe2x80x8bPERKS OF JOINING OUR TEAMPart of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of OntarioFlexible Work Environment: to help balance both work and lifeYou Matter: family friendly work practices and hybrid workFreedom to Innovate: supports new and better ways to be successfulBe your Authentic Self: environment that values diversity as a source of strengthLearning Galore: 24-7 access to robust online learning programsPublic Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of OntarioVariable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)Learn about OLG xe2x80x93 GAME ON!OLGxe2x80x99s purpose is to contribute to a better Ontario by delivering great entertainment experiences for our customers. We are a multi-billion-dollar organization with a wide array of business lines including, lottery, land-based casinos, digital lottery and casino, horseracing, and charitable gaming. OLG is amidst a massive transformation focusing on being customer obsessed and bringing our digital business to a whole new level.The key to our success is our people. Our culture will be grounded in true, positive partnerships that embrace trust, clarity, and openness in all that we do. We are supporting and empowering employees and teams across the organization through greater accountability, leadership development and growth opportunities. OLG is embracing more flexible work options and family friendly work practices including hybrid work.Equity, diversity, and inclusion are essential elements of our culture and cornerstones of the Five Truths that OLGers Live by. At OLG, our employees have the space to be themselves and use their perspectives and skills to benefit the people and the Province of Ontario.While we are re-shaping and growing our business, we are unwavering when it comes to living our purpose, and ensuring our business delivers meaningful benefits for the people of Ontario. OLGxe2x80x99s net profits are reinvested back into the province, contributing to the quality of life for Ontarians.To learn more about OLG go to our website atWe look forward to hearing from you, interested applicants please apply online by xe2x80x8bApril 2, 2025xe2x80x8b.OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at if you require accommodation at any time throughout the hire process.We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLGxe2x80x99s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact , 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.

Ontario Lottery and Gaming