Job Description

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Aviso Wealth:

At Aviso Wealth, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to leadership, innovation, partnership, responsibility, and community. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic \'oneaviso\' culture sets us apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso Wealth has to offer at .

The Opportunity:

We\'re looking for a Director Product Marketing to join our Marketing team.

This role can be mostly remote, however we will on occasion require you to come onsite to our office at 151 Yonge St, Toronto, ON.

Reporting to the VP, Head of Product Marketing, you will develop and execute compelling go-to-market strategies that will increase product penetration within both the credit union and third-party financial advisor intermediary distribution channels.

If you have extensive asset management marketing experience, you are obsessive about performance and can demonstrate your strong data-driven decision-making capabilities, digital marketing, and building cohesive marketing programs that fulfill on business strategy, keep reading.

Our dream candidate fits into our team culture and can help deliver our organizational vision to power businesses that empower investors. You think about our clients first. You are creative, collaborative, inventive, scrappy, indispensable and client obsessed.

You are driven and have a proven track record of deploying cohesive end to end multi-channel marketing programs, digital advertising campaigns, product launches and sales enablement tools successfully. You have a growth mindset, always striving for continuous improvement, and are excited by performance optimization. You are someone who can operate in the weeds with a \xe2\x80\x9cget-it-done-right\xe2\x80\x9d attitude, at the same time as thinking strategically to deliver on organizational goals. The Director, Product Marketing will partner with the Asset Management (NEI Investments and Aviso Private Wealth Solutions) business line to deliver results aimed at strengthening awareness and the competitive positioning of our product line across target markets, as well as achieving market adoption and division growth objectives. The range of responsibilities includes market analysis, strategy, positioning, competitive analysis, research, communication, and promotion of key products and solutions using a variety of channels.

You bring a strategic vision and a deep understanding of the Asset Management business, along with solid execution skills, including a willingness to roll up your sleeves and do what it takes to create lasting value and product line revenue growth. As a director you will have a visible leadership role and drive joint initiatives.

Who you are:

• Service - You consider both internal and external stakeholders and demonstrate intent of understanding and putting the clients\' needs first. You advocate service excellence and work to deliver solutions that meet the needs. You proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner
• Execution - You are committed to achieving your goals and to succeed. This includes focusing on \xe2\x80\x9cgetting things done\xe2\x80\x9d, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes
• Collaboration - You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization
• Leadership - You lead your team and provide regular direction, guidance, coaching, and motivation, all while striving for peak performance. You assist them in overcoming obstacles through additional resources, removal of roadblocks, and providing the level of support required for their success. You delegate and deliver feedback based on the in-depth understanding of your individual team members

What your day looks like:

• Develop and execute the go-to-market strategy and annual marketing plans for the Asset Management business line, in collaboration with division leadership, internal cross-functional teams, and external stakeholders
• Works closely with the VP, Head of Product Marketing to build the 3-5-year marketing plan and strategy to contribute positively to the Asset Management\'s growth and revenue targets, aligned closely to the business line strategy
• Partner with and mentor a strong team of marketing professionals who are dedicated to achieving Aviso Wealth\'s overall growth goals through constant innovation, agility, and an entrepreneurial mindset. Work cross-functionally to share plans and identify cross department/business opportunities
• Understand the competitive landscape, customer insights and digital trends to develop segmentation strategies and product positioning
• Engage with stakeholders and leaders to gather intelligence and feedback in developing/refining relevant and compelling marketing strategies, programs, and messaging
• Build and execute plans that differentiate our products and position them as industry-leading solutions
• Develop campaign and program marketing briefs and plans, and manage the Asset Management marketing budget
• Lead the planning and implementation of campaign and program launches, marketing programs, sales enablement (fact sheets, case studies, tools, etc.), PR/influencers, advertising, social media, events, working with a cross functional team of business and marketing professionals
• Monitor results and optimize plans to deliver value and achieve targeted KPIs
• Ensure compliance with communication policies, procedures, and brand standards
• Form and foster relationships with internal colleagues to leverage existing resources and align goals across product lines and delivery channels
• Represent Marketing on any cross-functional Asset Management Committees, as required
• Keep current with industry changes and the competitive landscape

Requirements:

Your experience and skills:

• Bachelor\'s degree required (Business, Marketing, Communications or similar)
• Minimum 10 years of experience within the investment management industry
• 10+ years of relevant marketing experience and a successful track record of building strong marketing strategies, both online and off, to maintain a sustained competitive advantage and deliver compelling results
• Strong analytical background with an understanding of how marketing drives positive business outcomes and how to use data to refine and improve marketing activities
• Fluent in dealing across multiple channels, in a B2B environment with multiple partners and more broadly with the market as a whole
• An experienced digital marketer willing to optimize programs, test and learn, and shift/change priorities based on measured results
• Ability to develop compelling, data-driven, research-driven business cases, creative briefs, and strategic recommendations to senior leadership
• Excellent project management skills (Experience with Agile ways of working is preferred) with ability to multi-task and set measurable objectives within defined timelines and budgets
• Self-starter with proven leadership experience, along with strong communication and interpersonal skills
• Ability to prioritize in a fast-paced environment
• Fluent communication skills in English are required and bilingual skills in French are an asset

Benefits:

Why Aviso Wealth?

At Aviso Wealth, you will find a dynamic and inclusive culture that rewards innovation and celebrates success.
Here are a few things that set us apart:

• Competitive compensation package that rewards and recognizes individual contributions
• Excellent health, dental and insurance benefits to meet the diverse needs of our employees
• Generous vacation time, fitness benefit, parental leave top-up options
• Matching contributions to our retirement program
• Commitment to the continuous improvement of our staff through learning & development and an education assistance program
• Regular social events to foster teamwork

Equal Employment Opportunity

Aviso Wealth welcomes and encourages applications from all qualified individuals including persons with disabilities. If you require an accommodation, we will work with you to meet your needs in all stages of the hiring process.

We thank all applicants for their interest, however, only those selected for further consideration will be contacted.

No recruiters or agencies, please.

Company Overview:

Aviso Wealth powers businesses that empower investors. We are a national, integrated financial services company, with approximately $110 billion in assets under administration and management. Aviso Wealth is owned by Credit Union Centrals, Co-operators / CUMIS and Desjardins. Our mutual funds dealer, securities brokerage, and insurance dealer support thousands of financial advisors at credit unions across Canada. Our award-winning online brokerage, Qtrade Direct Investing, and our digital advice platform, Qtrade Guided Portfolios, give Canadians flexible choices for building their wealth. Our asset manager, NEI Investments, offers a comprehensive lineup of responsible investment funds and portfolios, which are available through a national network of advisors. Aviso Wealth also provides custodial services and introducing broker services to independent financial organizations, including banks, trust companies, insurance companies, investment dealers, portfolio managers and financial planning firms. We have operations in Toronto, Vancouver, and Montreal with a regional office in Winnipeg. More information about Aviso Wealth is available at .

Salary

This position is posted with an expected salary range of $124,000 - $165,000 CAD annually. Individual compensation packages are based on various factors unique to each candidate and the requirements of the position.

Aviso Wealth