Job Description

About The Shelf

The Shelf is a fast-growing influencer marketing agency that blends

data science with creativity

to deliver standout campaigns. We work with top brands and platforms to craft strategies that are

performance-first

and

culturally relevant

.



Everyone claims to be data-backed. We

prove it

:


Our top-funnel campaigns outperformed a client's lower-funnel agency campaigns by

5x in conversions

TikTok verified that our campaigns perform

500x above their ad benchmarks in watch time

One of our TikTok ads ranked

#2 globally

for an entire month



But what really sets us apart? Our

people-first culture

. We actively

discourage burnout

, uphold a

true 40-hour workweek

, and invest deeply in our team's wellbeing and growth.



100% covered healthcare

? Flexible PTO

Company holidays that actually get honored

?? In-person off-sites in Atlanta to foster real connection

About the role

We're hiring a

Strategy Director

to spearhead strategic growth and new business development--translating cultural intelligence into performance-driven strategies that win pitches, expand accounts, and set new industry standards.

What you'll do

Strategic Leadership & Client Impact

Be the senior strategic partner for priority accounts--setting vision, frameworks, and testing agendas that ladder to client KPIs. Architect multi-channel creator ecosystems and content architectures that align platform algorithms with brand goals. Shape and present high-impact POVs to C-suite and Executive stakeholders. Simplify complexity into crisp stories and decisions. Drive renewals and expansions with clear hypotheses, measurement plans, and ROI narratives.

Insights, AI & Innovation

Build a

social-first insights hub

that transforms cultural signals and audience data into actionable creative direction. Leverage social listening, audience intelligence, and platform analytics to spark ideas that influence campaign concepts and creator casting. Leverage

AI-powered systems

to accelerate trendspotting, creative ideation, and content intelligence--turning insights into standout campaign ideas at speed and scale.

Creator & Culture Strategy

Define creator selection rubrics and brand-safe guardrails; champion inclusive casting and community-led creative. Decode algorithmic shifts and cultural signals into actionable creative and channel bets.

Team Leadership & Operations

Manage and mentor a team of strategists and analysts. Set standards for writing, storytelling, and visual craft. Resource plan across accounts; scope, price, and forecast strategy work in partnership with Account Management and Ops. Uplevel deck quality and strategic rigor.

Cross-Functional Collaboration

Creative:

Co-lead concept development and testing roadmaps.

New Business:

Increase pitch conversion with standout strategy and creator POVs.

Marketing:

Shape thought leadership, webinars, and case studies; represent The Shelf externally.

Product/Tech:

Inform roadmap for internal tools and UI/UX; translate strategist needs into requirements.

Qualifications

8-12+ years

in strategy, brand/creative strategy, social/influencer, insights, or similar;

3+ years

leading strategists or cross-functional teams.

Portfolio of work

that ties cultural insight to measurable performance.


?

Elite storytelling:

you bring clarity to complexity and can command a room.

Fluency with tools

like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, and ChatGPT--or equivalent.


?

Strong deck craft

(Google Slides/PowerPoint) and a bias for structured frameworks.

Bonus:

trend forecasting, creator discovery, or early-stage AI experience; startup/agency/marketing-tech background.

Major Bonus:

strong visual design sensibility.

Why You'll Love It Here

We're building something meaningful and sustainable without burning people out. You'll have the runway to push the industry forward while working with a team that values impact, balance, and craft.