is a bold, fun, and unapologetic cannabis brand known for its vibrant personality and commitment to delivering high-quality products at an accessible price point.
AMBR
represents sophistication and innovation in the cannabis space, offering premium experiences for discerning consumers. Together, these brands embody creativity, authenticity, and a passion for connecting with communities through culture and conversation.
We're looking for a
highly creative, hands-on content creator
to lead, produce, and grow the social presence of
Papa's Herb
and
AMBR
. This role requires someone who lives and breathes social media, capable of developing strategy while producing high-quality content daily.
Key Responsibilities
Own and execute
the full social strategy for Papa's Herb and AMBR across Instagram, TikTok, YouTube, Facebook, Reddit, Pinterest, X, and LinkedIn.
Create and post engaging static and motion content in-house
-- including short-form videos, product photography, memes, trend-based clips, and branded campaigns.
Post multiple times daily
across platforms to maintain brand visibility and relevance.
Engage directly with our community
, responding to comments, messages, and tags to foster conversation and loyalty.
Source, brief, and manage third-party creatives
(influencers, photographers, videographers) to expand content output while ensuring brand consistency.
Develop and manage content calendars, posting schedules, and analytics reports
to optimize performance.
Collaborate with marketing, design, and product teams
to ensure unified storytelling across all brand channels.
Qualifications & Skillset
5+ years of experience in photography and videography
-- comfortable shooting, lighting, and editing both photo and video content.
Proven background in content creation and social media management
, ideally within lifestyle, CPG, or cannabis-related brands.
Proficient in editing tools
such as Adobe Premiere, CapCut, Photoshop, Lightroom, and After Effects (or similar).
Strong understanding of social trends, viral formats, and platform algorithms
(especially TikTok and Instagram).
Ability to work independently
, self-produce content, and deliver a high volume of creative output.
Passionate about building and engaging digital communities
with an authentic, conversational tone.
Highly organized, proactive, and comfortable
working in a fast-paced, evolving environment.
Job Types: Full-time, Permanent
Pay: $65,000.00-$75,000.00 per year
Benefits:
Dental care
Extended health care
On-site parking
Paid time off
Ability to commute/relocate:
Markham, ON L3R 8V2: reliably commute or plan to relocate before starting work (required)
Application question(s):
Are you legally eligible to work in Canada?
Will you now or in the future require immigration sponsorship for an employment visa or work permit status?
What is your desired salary?
Experience:
photography and videography: 5 years (required)
Work Location: In person
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