Director, Sales & Marketing, Homewood Suites by Hilton
Reports to:
General Manager
Division:
Aquilini Properties
Location:
Surrey, BC
PROPERTY SUMMARY:
Located in the heart of the Health and Technology district in Surrey, and conveniently situation close to Surrey Memorial Hospital, Homewood Suites by Hilton spans 132,000 sq ft. of floor area, occupying the top nine levels from floors 17 to 25 of the City Centre 4 building. This 189-room property boasts a tower rooftop amenity space with a bar, patio and BBQ area, firepit and backyard lawn areas.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
(Other duties may be assigned as required)
Manage hotel sales and marketing plans to ensure they accurately interpret and support the objectives of the business, and use these plans to focus the sales efforts for all market segments
Work closely with the Senior Management Team to identify and drive focused activities on elements of the business that require additional support
Prepare company contracts for the hotel following current business and pricing conditions
Monitor offers, options, and discounts for repeat bookings for groups, congresses, and seminars in close cooperation with the Group Coordinator
Develop the group team through leadership and by example to include sales development; participate in the hiring of team members, and their future success
Direct and manage the forecasting process in conjunction with the Revenue Department to ensure accurate, timely, and complete information. Compile and/or direct the preparation of reports about the operation of the Sales Department, to include, but not limited to, the annual and monthly Forecast, Lead Management System, and Booking Reports
Actively participate and complete the preparation of the annual Sales and Market Plan, quarterly updates, and the complex hotels' annual Budgets. Execute initiatives as outlined; swiftly implement strategies/tactics to offset changes in markets, economy, or driven by the competitive set. Organize and/or attend scheduled group and related meetings
Contribute to the development of company sales and marketing initiatives by recommending, implementing, and monitoring appropriate local activity
Organise comprehensive information describing the range of products and services offered by the hotel and deliver this information through relevant sales resources and sales channels to existing and potential Guests
Produce accurate and timely reports that meet the needs of the hotel and the management company
Prepare and present, every month, the contribution, focus, and activity of the proactive sales team to the hotel owners and senior management team
Cooperate with other departments in the hotel, particularly Reservations and the Banqueting Department, to create an exceptional Guest experience and build strong, comprehensive sales programs
Contribute to relevant management meetings to develop and implement sales and marketing initiatives
SKILLS & QUALIFICATIONS:
A Director of Sales serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
Positive attitude and good communication skills
Commitment to delivering a high level of customer service
Strong leadership skills, as it is evident that you can effectively manage and motivate a team to perform beyond expectations
Strong analytical skills to understand key business indicators and competitive trends, and develop approaches to these challenges
Excellent selling capabilities and the ability and desire to coach selling techniques to Team Members
Excellent organisational and planning skills
Excellent grooming standards
Flexibility to respond to a range of different work situations
Ability to work well under time pressure and/or demanding travel schedules
Demonstrated previous experience in a Sales role with the proven ability to close a sale
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
Knowledge of the local market
Knowledge of the hospitality industry
A passion for sales and target-based performance
* Relevant degree, in sales, business development, or other relevant business field, from an academic institution
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