Job Description

Summary
An established full-service hotel in the northern part Greater Toronto Area is seeking a Director of Sales to lead revenue growth across multiple guest segments in a dynamic and evolving market. With 100+ guest rooms and 15,000 sq. ft. of leased retail/commercial space, this independently owned property has been a trusted part of the community for decades. Known for its strong direct business, high quality and guest satisfaction scores, and a unique offering as the only hotel in its competitive set with a full-service restaurant, it provides an exceptional platform for a strategic, hands-on sales leader to thrive. This role is ideal for a driven and entrepreneurial hotel sales professional who understands the nuances of secondary or suburban markets, values autonomy, and can confidently bring forward ideas, execute proactively, and build lasting client relationships.
Contact Katelyn Querin at or submit your resume in confidence below.
Description
Develop and execute sales strategies to drive revenue across corporate, construction, healthcare, legal, long-stay, and other key markets
Rebuild and expand relationships with legacy accounts while identifying and securing new business opportunities
Represent the hotel within the local and regional business community, acting as the property's lead relationship builder
Maintain a consistent on-property presence to stay close to operations and the guest experience
Utilize PMS and CRM tools (Visual Matrix experience preferred) along with STR data to analyze performance and guide sales efforts
Collaborate with front desk and operations teams to align service delivery with sales goals
Provide informal coaching and direction to existing sales support or front desk staff involved in reservations or guest communication
Requirements
Minimum of 5 years of progressive experience in hotel sales, with a proven record of revenue growth and account management
Experience in independent, branded, or soft-branded properties in suburban or tertiary markets preferred
Strong understanding of hospitality sales fundamentals, including rate strategies, market segmentation, and distribution channels
Excellent interpersonal, written, and verbal communication skills
Demonstrated success building and maintaining long-term client relationships
Proficiency in reading and analyzing PMS reports, STR data, and sales performance metrics
Highly organized with strong time management and follow-through skills
Comfortable working independently and reporting directly to ownership
A collaborative, adaptable mindset with the confidence to bring new ideas to the table
Post-secondary education in Hospitality, Business, or a related field is an asset but not required
Corporate Culture
This is a high-impact, high-autonomy position for a confident hotel sales professional who knows how to lead with strategy, initiative, and results. The Director of Sales will be the driving force behind all revenue-generating activity, with the flexibility to shape the sales function in a way that suits the business and its market This is a unique opportunity to work directly with ownership in a financially stable, community-rooted hotel, with the freedom to implement ideas, take ownership of results, and contribute meaningfully to the property's continued success.
Why Join
Stable ownership with a legacy of success
High guest satisfaction, quality assurance, and OTA performance
Diverse guest base and strong direct business
Opportunity to shape the sales function with significant autonomy and impact
Supportive, long-tenured team and a strong community reputation
Position Type
Permanent