Job Description

About Four Seasons:Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.About the location: Embrace the alpine warmth surrounded by pristine Canadian wilderness In Whistler, home to North Americaxe2x80x99s largest ski resort, experience the best of alpine living through world-class ski runs, epic mountain experiences and an upbeat village. When the snow melts, the area becomes a playground for mountain bikers, zip-liners, hikers and adventurers. After an adventurous day, tuck into a meal at SIDECUT Steakhouse, where innovative creations match the seasons, or enjoy the aprxc3xa8s vibe in the warmth of Braidwood Tavern. Looking to recharge? Visit the Spa or take a dip in our heated pool, with a spectacular backdrop of the mountains and an invigorating dose of fresh alpine air.Four Seasons Resort and Residences Whistler is seeking an experienced Director of Public Relations and Communications to cover a 12-month Maternity Leave beginning June 1st, 2025. The Director of Public Relations and Communications will lead and execute a strategic, integrated marketing and communications plan that elevates the resortxe2x80x99s global reputation and drives business growth.Join our TeamFour Seasons Resort Whistler offers a warm, intimate and comfortable respite after an exhilarating day on the mountain with the largest and best-appointed accommodation and employees who share their genuine appreciation of the land, local expertise and passion for the natural beauty of Whistler.We are proud to be the only Five Star resort in Whistler, and our Spa at Four Seasons, rated Four Stars, is the only Star-rated spa in the mountain resort. We offer 273 elegant guest rooms and suites; a luxury Spa, an award-winning Steakhouse and an all-day dining restaurant and Bar.About the roleThis role is instrumental in increasing awareness and shaping the perception of Whistlerxe2x80x99s premier luxury mountain retreat, including its prestigious culinary offerings, award-winning spa and wellness, exclusive private residences, and immersive mountain lifestyle experiences.The Director will be responsible for overseeing Public Relations, Digital Media, Social Media, and Marketing Communications strategies, ensuring alignment with Four Seasons' brand positioning. Through innovative storytelling and strategic partnerships, this individual will enhance the resortxe2x80x99s presence across key media and digital channels while driving guest engagement and revenue.As a key brand ambassador, the Director will represent Four Seasons Whistler in media and industry activations, cultivate relationships with journalists and influencers, and secure top-tier coverage across travel, luxury, and lifestyle publications.Reporting to the Commercial Director, this role will lead a dynamic team, including a Digital Marketing Executive and Public Relations coordinator, ensuring a cohesive and results-driven communications strategy.If you are a visionary leader, strategic thinker, and creative storyteller with a passion for luxury hospitality and destination marketing, this is the role for you.What you will doPublic Relations and Communications

• Develop and execute a year-round, integrated Public Relations and Communications Plan aligned with business objectives and brand positioning.
• Drive media relations by identifying target publications, pitching compelling storylines, securing media coverage, and coordinating press visits.
• Oversee the development and distribution of press releases, ensuring engagement on the Four Seasons Press Room and other media platforms.
• Maintain a high-quality image and video library that showcases the resort and its offerings.
• Lead the creation of story starters and team bios to generate engagement and enhance media outreach.
• Proactively develop unique resort, culinary, and destination experiences to strengthen Four Seasons Whistlerxe2x80x99s positioning, including strategic brand collaborations.
• Execute PR strategies for Food & Beverage outlets, ensuring maximum exposure for the resortxe2x80x99s F&B activations
• Represent the Public Relations and Communications team in resort meetings and key industry events.
• Engage with Tourism Whistler, Destination Canada, and other tourism boards to drive awareness and collaboration.
• Monitor and analyze PR performance metrics and provide strategic recommendations for continuous improvement.
• Benchmark the resortxe2x80x99s media positioning against local, national, and global luxury competitors to identify new opportunities.

Brand Management

• Ensure brand consistency across all visual and written communications.
• Oversee the design and production of resort marketing collateral, seasonal brochures, and promotional materials.
• Co-manage photo and video shoots, ensuring assets align with brand storytelling.
• Support Sales, Catering, and Reservations teams by auditing sales materials and ensuring alignment with the resortxe2x80x99s positioning.

Digital Marketing & Social Media

• Lead and direct the Digital Coordinator in executing content strategies across social and digital platforms.
• Oversee the hotelxe2x80x99s digital communications strategy, ensuring it supports PR and business objectives.
• Drive engagement through innovative content creation, influencer partnerships, and digital storytelling.
• Social media campaigns and strategies
• Support in paid media, SEO and organic strategies.

What you bring

• Minimum 3 years of leadership experience in PR, communications, or digital marketing, preferably within luxury hospitality, travel, or lifestyle industries.
• Exceptional storytelling, writing, and presentation skills with a creative, brand-centric approach.
• Leadership skills
• Strong media relations experience, with an established network in travel, luxury, and lifestyle media.
• A keen eye for aesthetics, ensuring high-quality content creation.
• Ability to source and execute on-brand activations and collaborations, particularly in the culinary, wellness, and adventure tourism space.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Experience managing third-party agencies, influencers, and vendors.
• Paid media and SEO background is a preference

What we offer:Salary Range: $75,000-$85,000Housing AllowanceWinter Leisure Pass; ski pass or leisure benefitUse of the Fitness FacilityMedical, Dental and Sick leave coverageEmployee Travel Program; complimentary and reduced rates at other Four SeasonExcellent Training and Development opportunitiesComplimentary meal per shift in our employee dining roomEmployee Recognition ProgramsDry Cleaning ServicesSchedule & Hours:As our hotel is open 24/7, 365 days a year, we expect our Director of Public Relations and Communications to be flexible in working mornings, evenings, weekends, and holidays.Please note that due to the large number of responses we receive, only candidates being considered for the above position will be contacted for an interview.Learn more about what itxe2x80x99s like to work for Four Seasons:Learn more about Four Seasons Whistler on Social Media:Instagram: @FSWhistlerTwitter: @FSWhistlerFacebook:We look forward to receiving your application!*Our organization is an equal-opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. We do not discriminate on the basis of gender, ethnicity, religion, sexual orientation, age, disability or any other basis protected under provincial or federal laws.

Four Seasons Hotels