Job Description

Director of Performance & Marketing

Location:

Kelowna, BC (hybrid preferred) | Remote considered for exceptional candidates

Compensation:

CA$85,000-CA$115,000 per year + benefits

SweetLegs is a Canadian-owned apparel company specializing in comfortable, stylish clothing that inspires confidence. As we scale, we're looking for a

Director of Performance & Marketing

to transform high-level growth goals into structured marketing strategies, monthly campaign calendars, and flawless execution. This role owns both the

performance metrics (CAC, LTV, ROAS, retention)

and the

process discipline

that ensures our marketing team operates at a best-in-class level.

This is a

high-impact, results-driven leadership role

: part strategist, part operator, and part performance marketer.

About You

7-10+ years of progressive marketing experience, including leadership at the Director/Head of Marketing level. Proven track record scaling e-commerce/DTC brands with measurable revenue and ROI growth. Strong operator: you've owned monthly calendars, campaign briefs, and reporting rhythms that tie directly to company objectives. Deep hands-on knowledge of performance KPIs (CAC, LTV, ROAS, retention) and how to design campaigns that move the needle. Experienced with Shopify, Klaviyo, Google Analytics, and paid media platforms (Meta, Google, TikTok). Strong project management and organizational skills; you know how to keep a team executing on multiple campaigns without sacrificing quality. Collaborative leader and mentor who gives the team clarity, process, and focus. Data-driven and proactive: you use insights to refine strategies, spot opportunities, and level up performance. Comfortable communicating at the executive level, presenting results and strategic recommendations to leadership and boards.

Responsibilities

:

Strategy & Planning

Translate annual company objectives and CFO-led planning into actionable quarterly and monthly marketing strategies. Own the

monthly marketing calendar

-- aligning campaigns with business priorities, product launches, and financial targets. Draft and refine

detailed campaign briefs

with clear goals, audiences, messaging, deliverables, and KPIs. Lead campaign planning meetings and weekly standups to ensure alignment across design, email, paid, and coordination functions.

Execution & Performance

Oversee execution across email, paid media, social, and on-site marketing, ensuring campaigns are on-time, on-brand, and measurable. Champion

CRO and testing

-- directing A/B tests across channels, analyzing results, and applying learnings. Support email strategy (automation, segmentation, personalization) and oversee paid media alignment with performance goals. Continuously optimize the

customer journey

from discovery to retention and loyalty.

Leadership & Team

Recruit, mentor, and coach a high-performing marketing team -- setting clear KPIs and accountability standards. Run campaign retrospectives, ensuring wins are repeated, misses are improved, and processes evolve every cycle. Partner with leadership to standardize reporting rhythms, connect marketing outputs to revenue goals, and allocate resources effectively.

Analytics & Reporting

Monitor and report on marketing performance against KPIs (CAC, LTV, ROAS, retention, repeat purchase). Deliver insights and data-driven recommendations to executives to inform product, budget, and growth strategy decisions. Manage marketing budgets, allocating spend to maximize ROI and adjusting based on performance.

Why This Role Matters

SweetLegs has a talented marketing team with strong creative and execution skills. What we need now is a

director-level leader who brings both performance discipline and operational structure

. You'll be the bridge between high-level strategy and day-to-day execution--owning the growth KPIs, running the marketing calendar, and ensuring every campaign is strategically sound, tightly briefed, and flawlessly delivered.

This is your chance to own the marketing engine of a fast-growing Canadian brand and help us scale revenue while building the structure for long-term growth.

How We Hire

We're looking for a

proven marketing operator and performance leader

. If you've built calendars, briefs, and reporting systems that drive measurable ROI--and you're ready to mentor a team while scaling revenue--we want to hear from you.

Apply with your resume and a brief cover letter highlighting your biggest performance marketing wins (with metrics).

Job Types: Full-time, Permanent

Pay: $85,000.00-$115,000.00 per year

Benefits:

Casual dress Company events Dental care Employee assistance program Extended health care Life insurance On-site parking Paid time off Store discount
Application question(s):

What excites you most about leading performance-driven marketing for a fast-growing apparel brand like SweetLegs? Have you led a multi-disciplinary marketing team before? If so, how many employees reported to you?
Experience:

strategic marketing: 3 years (preferred)
Work Location: Hybrid remote in Kelowna, BC