Job Description

Staff - Non Union
Job Category
M&P - AAPS
Job Profile
AAPS Salaried - Marketing and Sales, Level D
Job Title
Director of Marketing
Department
Senior Leadership | Extended Learning
Compensation Range
$10,742.83 - $16,760.83 CAD Monthly
The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.
Posting End Date
July 9, 2025
Note: Applications will be accepted until 11:59 PM on the Posting End Date.
Job End Date
This position is expected to be filled by promotion/reassignment and is included here to inform you of its vacancy at the University.
At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.
Job Summary
UBC Extended Learning (ExL) brings UBC excellence in academics, teaching, and research to UBC communities through flexible, innovative, and accessible learning opportunities. ExL welcomes thousands of learners from all over the world annually, and supports UBC faculties to create and deliver programming that meets the career and personal needs of UBC communities while strengthening UBC's contribution to society, industry, and government.
Extended Learning is a capacity Centre for all of UBC, with a mission of greatly enhancing UBC's impact in the lifelong learning space which in turn has a significant and growing impact on the economy of BC through workforce development. The Director of Marketing is a senior strategic leader responsible not only for revenue growth and program enrollment at ExL, but also for shaping UBC's institutional presence in the lifelong learning space locally, nationally, and globally. This includes contributing to cross-campus strategies that position UBC as a leader in career and personal education, informing strategic planning, and ensuring marketing alignment with UBC's mission to expand access, innovation, and community engagement."
Organizational Status
Reports to the Executive Director, UBC Executive Director. Liaises with communications and marketing professionals across UBC faculties and central units (e.g., UBC Communications and Marketing, Public Affairs, Development & Alumni Engagement) to ensure alignment with institutional branding and outreach strategies. Works with Associate Deans and other senior faculty leaders on positioning of their lifeline learning programs for greatest impact with the provincial, national and international landscapes. Collaborates with the Executive Director and the Management Team, Program Directors, Academic Services and other professional staff on marketing-related initiatives. Supports promotional projects generated by the Executive Director's Office.
Work Performed
University-Wide Strategic Engagement:Leads the articulation and advancement of UBC's institutional identity as a global leader in lifelong learning by shaping marketing strategies that elevate non-credit, professional, and continuing education as a core pillar of the university's public and academic presence. Represents ExL as a UBC Capacity Centre in pan-university marketing forums and strategic communications initiatives, serving as the primary marketing voice for UBC's non-credit and professional learning portfolio. Collaborates with government partners, industry stakeholders, and educational associations to position UBC as a leader in lifelong learning, micro-credentials, and workforce development." Serves as a strategic advisor to the Executive Director and Management Team on market positioning, brand evolution, and cross-institutional growth initiatives in the continuing education sector." Advises the Executive Director and ExL leadership on trends in digital marketing, adult learner engagement, and continuing education strategy; brings forward new approaches and platforms that align with ExL's mandate for institutional growth and innovation. Leads strategic reviews of ExL's marketing model and contributes to the development of new university-wide frameworks for market-responsive program planning and communications. Serves as ExL's brand steward, ensuring that the unit's visual identity and messaging reinforce UBC's reputation for excellence, innovation, and social impact in the lifelong learning sector. Plays a key role in shaping how UBC is perceived by external audiences beyond traditional academic pathways.

Division Leadership and Strategic Enrollment Marketing:Leads the development and execution of strategic marketing plans that drive enrolment and revenue growth across all ExL programs, in alignment with ExL's institutional mandate for aggressive and substantial growth. Translates ExL's strategic priorities into actionable marketing initiatives, ensuring that program launches, partnerships, and institutional growth efforts result in increased registrations. Oversees and continuously refines a comprehensive performance marketing strategy that includes digital campaigns, content marketing, email marketing, paid media, SEO, and analytics. Provides strategic oversight of all marketing functions, including market research, competitive analysis, campaign planning, creative development, and performance measurement. Leads a high-performing marketing team, setting strategic priorities, mentoring talent, and ensuring operational excellence through effective supervision, resource planning, and professional development. Develops and executes data-informed marketing strategies that drive enrollment growth and revenue generation across all ExL programs, in alignment with UBC's broader goals for continuing and professional education. Collaborates with Program Directors and ExL leadership to co-develop and refine program positioning, campaign strategies, and audience targeting to support agile, market-responsive program development. Oversees the ExL marketing budget, including forecasting, performance tracking, and real-time resource reallocation to optimize return on investment and meet aggressive growth targets. Leads brand development and ensures consistency across all ExL channels--digital, print, media, and events--while serving as a key steward of UBC's brand within the context of lifelong learning. Implements and evolves marketing infrastructure and technologies, including CRM, analytics dashboards, email marketing platforms, and SEO/SEM tools, to enhance personalization, automation, and performance measurement. Directs institutional web presence for ExL, including oversight of the ExL website and LLIS student-facing platform, ensuring accessibility, user experience, and strategic content alignment. Initiates and interprets market research and performance analytics, producing actionable insights to refine campaigns, inform strategic planning, and support the Executive Director and management team. Leads ExL's media relations strategy in collaboration with UBC Public Affairs, generating public visibility through proactive storytelling, earned media, and thought leadership. Represents ExL at strategic events and forums, strengthening relationships with industry partners, showcasing UBC's continuing education leadership, and positioning ExL as a key contributor to UBC's institutional reputation and impact.

Consequence of Error/Judgement
Considerable judgement is exercised in carrying out duties. Poor judgement could damage the reputation of the University in general, and UBC Continuing Studies more specifically. This position shares in the responsibility for ensuring the success of program initiatives. As part of a self-sustaining, entrepreneurial unit that serves tens of thousands of students each year, poor decisions could impact the viability of UBC Continuing Studies and its programs.
Supervision Received
Considerable initiative is required to work with significant latitude within mandate. Reports to the Executive Director, ExL Supports initiatives for the Executive Director s Office, Program Directors and other staff. Work is reviewed for achievement of successful student recruitment, effective Program Area collaboration, and achievement of marketing objectives, cost control, quality, timeliness and effectiveness.
Supervision Given
Supervises nine Marketing Division staff. Also supervises work of additional freelance staff, work learn students or marketing agencies as required. Provides team leadership and performs full scope of supervision (hires/fires, trains, assigns work, reviews progress and productivity, assesses performance, makes recommendations regarding merit increases, etc.)
Provides leadership across the organization to Program Directors with regard to educational programming marketing initiatives.
Minimum Qualifications
Undergraduate degree in a relevant discipline. Minimum of eight years of related experience, or the equivalent combination of education and experience.Willingness to respect diverse perspectives, including perspectives in conflict with one's own Demonstrates a commitment to enhancing one's own awareness, knowledge, and skills related to equity, diversity, and inclusion

Preferred QualificationsStrong understanding of educational principles in program development and promotion. Familiarity working with the lifelong learning sector and in a university environment an asset. Experience working with a diverse senior management team. Strong leadership, management and motivation skills. Strong knowledge of strategy and implementation relating to marketing research, promotional planning, web development, print production, digital marketing (e.g., search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) advertising, email marketing and social media). Exceptional project management skills. Strong client-service orientation and customer recruitment focus. Excellent oral and written communication, interpersonal and organizational skills. Ability to exercise judgment to make complex decisions involving multiple stakeholders. Ability to manage projects working with creative, technical people in a design and digital production environment. Ability to deal effectively with staff at all levels, work independently, work to tight deadlines and manage competing priorities. Computer experience required, including word processing, spreadsheet and use of basic web analytics software. * Familiarity with working in a unionized environment an asset.