Job Description

Company Overview

Par2Pro is a leader in the golf simulation industry, offering the world's largest selection of golf simulators, analyzers, and components. With a commitment to matching clients with the perfect system tailored to their needs, we serve both residential and commercial markets across Canada and the US.

Summary

We are seeking a dynamic Director of Marketing to join our team at Par2Pro. This role will be pivotal in driving our marketing strategies and enhancing our brand presence in the golf simulation market. The ideal candidate will be instrumental in connecting with clients and developing innovative marketing initiatives that resonate with our target audience.

Responsibilities

All marketing and product knowledge responsibilities. Here are some of the main tasks:

Brand & Visibility

Own and execute content across

YouTube, Instagram, Facebook, TikTok

Appear in and produce high-converting video content

(ads, product reviews, tutorials) Develop all

marketing collateral

(brochures, emails, decks, trade show materials)

Build and maintain brand positioning

across all channels Write and publish

blogs, articles

, and ghostwritten content for the Owner

Digital & Ecommerce

Maintain and optimize our

Shopify website

Lead all efforts in

SEO, analytics, CRM, conversion optimization

Create and execute

email marketing campaigns

, newsletters, & lead nurturing sequences Launch and maintain an

Amazon-published book

(written with AI) to position brand authority Build out a

Sim Builder Tool

working with contract developers

Sales Enablement

Research and know all

competitor products, pricing, and positioning

Be our

internal product expert

and maintain

vendor relationships

Generate, qualify, and nurture inbound and outbound

sales leads

Support and execute on

trade shows

and

golf events

(planning, logistics, booth, lead gen)

Strategic Marketing

Implement and optimize a

Referral, Rewards, and Promotion System

Post the brand across

every platform, directory, and channel that allows it

Lead

market development

into new verticals, regions, and user personas Build a scalable

AI-powered marketing engine

to drive growth and reduce costs Execute quarterly

ROI audits

across all paid and organic channels Collaborate with programmers, designers, and contractors for site tools and integrations

Requirements

Must be an active golfer

Must have a

deep interest in golf simulators or golf and technology

Comfortable being the

on-camera face

of the company (YouTube, Reels, Ads) Immaculate

attention to detail

-- nothing slips past you Proven

video editing & content creation

skills Willing and able to

travel

for events, trade shows, and meetings (limited) Comfortable handling

customer interactions

, cold calling, and lead follow-ups Excellent project management abilities to oversee multiple initiatives simultaneously Familiarity with Shopify & NetSuite is advantageous

Soft Skills & Intangibles:

Strategic thinker with

insane execution speed

Must love data, testing, iteration, and

closing the loop

Not afraid to

cold call, get dirty, test gear

, or

talk shop with customers

Ready to

build an empire

around golf simulation Must have a

founder's mindset

: take ownership, solve problems, and never say "that's not my job"

Compensation:

Competitive base + performance-based incentives Bonus structure tied to

qualified lead gen, conversions, and brand growth

Travel covered for approved trade events
If you are passionate about marketing in the innovative world of golf technology, we invite you to apply for the Director of Marketing position at Par2Pro. Join us in shaping the future of golf simulation!

Job Types: Full-time, Permanent

Pay: $25.00-$40.00 per hour

Expected hours: 40 per week

Additional pay:

Bonus pay
Benefits:

Casual dress Company events Dental care Discounted or free food Extended health care On-site parking Paid time off Store discount Vision care
Schedule:

8 hour shift Day shift Monday to Friday
Work Location: In person