Job Description

With over 100 years of experience, Stokes Seeds is a primary distributor of commercial vegetable seeds throughout the US and Canada. We have locations in Thorold Ontario, Holland MI, Buffalo NY, Vineland NJ, and LaBelle FL. We partner with trusted growers and vendors for research and trialing, ensuring the confidence of carrying only high-quality products. Featuring an experienced sales team, exciting new varieties from world-class vendors, and exceptional customer service, Stokes Seeds continues to be the seed supplier of choice for growers across Canada and the US.

Position Summary

Reporting to the President, this role will be responsible for developing and executing the digital commerce strategy, optimizing user experience, driving traffic and conversion, and managing cross-functional teams to deliver revenue growth and customer satisfaction. The successful candidate will be strategic and results-driven to lead and grow our online sales channels.

Key Responsibilities

Strategy & Leadership

Develop and implement the overall e-commerce strategy aligned with business goals. Lead and mentor a team across digital marketing, merchandising, UX/UI, and operations. Collaborate with executive leadership to align e-commerce initiatives with broader company objectives.

Digital Marketing & Customer Acquisition

Oversee performance marketing (SEO, SEM, email, social, affiliate, etc.). Analyze customer behaviour and market trends to optimize acquisition and retention strategies. Manage digital advertising budgets and ROI.

Site Operations & Optimization

Ensure seamless site functionality, performance, and user experience. Drive conversion rate optimization (CRO) through A/B testing, personalization, and UX improvements. Manage product catalog, pricing, promotions, and inventory visibility.

Analytics & Reporting

Monitor KPIs including traffic, conversion, AOV, CLV, and cart abandonment. Provide regular performance reports and actionable insights to stakeholders. Use data to inform decisions and continuously improve the e-commerce experience.

Technology & Platform Management

Oversee e-commerce platform(s) and integrations (ERP, CRM, CMS, etc.). Partner with IT and vendors to ensure scalability, security, and innovation. Evaluate and implement new tools and technologies to enhance operations.

Qualifications

Bachelor's degree in Business, Marketing, Digital Commerce, Computer Science, or a related field. Minimum 5 years of progressive experience in e-commerce, digital marketing, or online retail, with at least 3 years in a senior leadership role. Proven track record of driving significant revenue growth through digital channels. Deep understanding of e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud, BigCommerce). Strong grasp of digital marketing disciplines, including SEO, SEM, email marketing, social media, affiliate marketing, and influencer partnerships. Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics, Hotjar) and data visualization platforms (e.g., Tableau, Power BI). Familiarity with conversion rate optimization (CRO), A/B testing, and personalization strategies. Knowledge of UX/UI principles and experience working with design and development teams to enhance customer experience. Experience managing omnichannel strategies, including integration with brick-and-mortar operations or marketplaces (e.g., Amazon, Walmart).
At Stokes Seeds, we are committed to inclusive, barrier-free recruitment and selection processes and work environment. We are happy to discuss any need for accommodation and will make every effort to meet those needs in a timely manner. Please advise the Human Resources Department if you require accommodation throughout the recruitment and selection processes and/or within the work environment. Information received in relation to accommodation measures will be addressed confidentially.

Job Types: Full-time, Permanent

Pay: $110,000.00-$130,000.00 per year

Benefits:

Casual dress Company events Dental care Disability insurance Employee assistance program Extended health care Life insurance On-site parking Paid time off RRSP match Tuition reimbursement Vision care
Education:

Bachelor's Degree (preferred)
Experience:

Digital Commerce: 5 years (preferred) Digital marketing: 5 years (preferred) Leadership: 3 years (preferred)
Work Location: In person