Job Description

We innovate | We have tenacity | We empower | We get things done | We are unique | We have fun

As the Director of Business Strategy and Operations you are responsible for leading the day-to-day business operations and providing strategic oversight, leadership, and development for the sales and marketing teams. This role is critical in executing--and helping shape--the Victoria Royals' annual strategic plan.



You are a dynamic, strategic leader with a demonstrated track record of exceeding revenue targets, developing high-performing teams, and driving business growth. Your deep experience in coaching sales professionals, cultivating key partnerships, and leading cross-functional initiatives will be key in aligning the team with organizational goals.

As the Director, your responsibilities will include:

Oversee all business operations for the Victoria Royals, including ticketing sales, marketing, branding, team store, live entertainment (gameday), and promotional efforts. Manage and lead the ticket sales team, setting performance goals, providing training, and guiding sales execution. Plan and execute integrated marketing and sales campaigns in collaboration with ticketing and marketing teams. Collaborate and assist with the corporate sales strategy to meet or exceed revenue targets. Foster a high-performance, collaborative sales culture through coaching, accountability, and recognition. Oversee game night execution of events, experiences, and activations. Assist in the leadership / activation on a portfolio of Sponsorship accounts through project management, sales cycle support, and a commitment to service excellence. Support the development and execution of annual business, marketing, and project plans. Plan and execute partner-related events to support relationship-building and activation. Oversee financial performance tracking. Represent the company at various community events to promote the Royals; working a flexible schedule as needed. Oversee the Royals Team Store and ensure yearly sales targets are exceeded and business practices adhered to. Assist in the leadership of the operations of the Victoria Royals' gameday including activations, partnership servicing and scripting. Collaborate cross-functionally with finance, ticketing, and executive leadership to align business strategy and operations. Use KPIs, and reporting to inform decisions, measure performance, and guide continuous improvement. Evaluate and improve business processes across sales and marketing to enhance operational efficiency.

Here's what you'll bring to be successful in the role:

Significant experience in a senior role - strategic account management, business development, municipal relations or marketing, and experience within a similar environment, or an equivalent combination of education, training, and experience. Degree in Business, Marketing, Sports Management, or a related discipline preferred. Demonstrated ability to drive significant revenue through partnerships. Knowledge of contracting, negotiating, and change management. Knowledge of structuring sales quota goals and revenue expectations. Ability to network and build/maintain strong relationships with executive decision-makers in industry, government, community groups and industry associations. Excellent interpersonal, communication skills (oral, written, presentation), and relationship management skills. Excellent public relations skills with the ability to exercise a high degree of tact and diplomacy. Experience in leading a team of account executives via hands-on coaching, continual development, and personalized attention. Excellent organizational, problem-solving, and analytical skills. Excellent strategic planning skills to develop and enact long-term growth strategies. Ability to work in a team environment and collaborate with diverse team members. Strong entrepreneurial spirit. Excellent interpersonal skills to communicate with diverse internal and external clients.

If you love being part of a growing, amazing, and passionate team, are self-motivated, energetic, and looking for the opportunity to "make your mark", don't delay, now is the time to click "apply now"! For future awaits!


The Victoria Royals, a member of the GSL Group of companies, are one of 22 major hockey league teams in the Western Hockey League (WHL) and are part of the Canadian Hockey League (CHL), the main feeder into the NHL.

GSL is proud to be an equal opportunity employer. We value diversity and are dedicated to providing a work environment that is free from harassment and discrimination. All employment decisions are made based on qualifications, job requirements and business needs. GSL is passionate about being known for an inclusive culture where talented people of all backgrounds want to work.