Job Description

Truthfulness | Fairness | Value | Loyalty

At Western Financial Group, we take pride in being one of Canada's largest insurance brokers. Our strength lies in our incredible team of over 2,200 dedicated professionals, spread across 180+ locations nationwide. Together, we create a supportive and collaborative environment that has earned us the recognition of one of Forbes Canada's Best Employers.




Discover a workplace where your well-being is a priority, and your contributions make a real difference. With competitive benefits, a strong community focus, and a commitment to work-life balance, Western is not just a place to work, it's a place to thrive!




Join our team and experience the Western difference - where caring for our customers, communities and team members is our passion!

DIRECTOR, MARKETING OPERATIONS & COMMUNICATIONS

- Remote

Here is what you will spend your time doing!

Leadership

Inspire and Motivate:

Build, drive, and sustain an engaged, high-performance Marketing, Brand & Internal Communications team that is passionate about implementing our business strategy and achieving ambitious growth goals.

Empower and Develop:

Foster employee capabilities through performance management, coaching, succession planning, and team effectiveness, ensuring each team member reaches their full potential.

Champion Our Culture:

Model and communicate Western's Guiding Principles, embedding them as the foundation of our vibrant and inclusive culture.

Strategic Marketing & Brand

Performance Marketing:

Develop, implement, and manage performance marketing campaigns across multiple channels including search engines, social media, display advertising, and affiliate networks that drive lead generation, brand awareness, and support community care.

Lead Generation:

Create quality leads and amplify marketing solutions across channels.

Brand Presence:

Develop and maintain enterprise brand identity, ensuring consistency across channels and customer touchpoints. Lead marketing efforts across bricks & mortar, call centres, and digital spaces. Utilize traditional billboard, radio, and leverage social channels and the social community to engage high intent shoppers.

Content Creation:

Guide the creation of high-quality visual and written content, ensuring alignment with brand voice and strategic objectives. Partner with other marketing functions to execute innovative multi-channel campaigns and content strategies.

PR Excellence:

Lead Public Relations function by developing multi-disciplinary communications strategies

Communication Champion:

Champion internal and external communications to enhance engagement and brand reputation.

Marketing Analytics & Operations

Optimization:

Continuously optimize campaigns to improve key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

Data-Driven Decisions:

Establish and implement robust marketing analytics processes to measure everything we do.

Performance Monitoring:

Oversee performance monitoring and analysis of marketing efforts, evaluating campaign efficacy and progress on brand evolution.

Technology Optimization:

Manage and optimize marketing technology tools, including automation to streamline operations and improve the customer journey.

Business Partnership & Communication

Collaborative Connections:

Liaise with cross-functional leaders, internal and external stakeholders and experts across the business to develop editorial programming and content strategies.

Industry & External Partnerships:

Identify opportunities for external partnerships to strengthen brand equity and loyalty. Build strategic relationships with key industry players, vendors, and third-party advertising agencies.

What are we looking for?

Business Awareness:

Understanding the broader business context and industry trends to make informed decisions that align with organizational goals.

Customer Focus:

Prioritizing the needs and preferences of customers in all marketing and communication strategies to enhance customer satisfaction and loyalty.

Digital Marketing:

Experience using Google Ads, Facebook Ads Manager, Google Analytics, and other relevant platforms. Knowledge of SEO and SEM best practices.

Decision Making/Judgment:

Demonstrating sound judgment and decision-making skills to navigate complex situations and drive successful outcomes.

Managing for Results:

Setting clear objectives, monitoring progress, and ensuring accountability to achieve high-impact results.

People Management:

Leading and developing a high-performance team through effective coaching, mentoring, and performance management.

Planning & Prioritizing:

Strategically planning and prioritizing tasks and resources to maximize efficiency and productivity.

Budget Management:

Managing marketing budgets effectively, optimizing spend, and ensuring a high return on investment.

Strategic Thinking/Management:

Developing and implementing strategic plans that drive business growth and enhance brand equity.

Hours:

37.5hrs per week - Full-time role

Location:

Remote Options available in Canada

Requisition:

81732

Compensation Range:

$115,000 - $160,000




At Western, we prioritize the well-being of our employees and are committed to fostering an inclusive environment that values diversity within our communities. We strive to create a workplace that is accessible, equitable, and supportive, ensuring that all team members feel valued and can thrive in their roles. As an equal opportunity employer, we welcome applicants from all backgrounds, and we encourage individuals to apply even if their experience does not fully meet all the criteria listed.




If you need assistance or have questions about requesting reasonable accommodation, please feel free to reach out to us at any time during the hiring process by contacting our Talent Acquisition team at talent.acquisition@westernfg.ca or reviewing Careers Page on our website.

Health and Wellness

We value our employees and offer programs that enhance their lives. Eligible employees receive 3 weeks' vacation, 14 wellness days, company matching investment and savings programs, and 100% employer-paid group benefits.



For over 20 years, community support has been integral to our culture through the Western Financial Group Communities Foundation

.