Job Description

HERSHEY CANADA HAS A SWEET OPPORTUNITY: Marketing Director, Chocolate & Seasons Job Location: Mississauga, Ontario (Hybrid)
The Hershey Company Your career. Your ownership. Together, we\xe2\x80\x99ll make more Moments of Goodness. Hershey Canada Inc. is a wholly owned subsidiary of The Hershey Company (New York Stock Exchange: HSY) that manufactures, distributes and sells confectionery, snack, refreshment and grocery products in Canada. The Hershey Company is one of Canada\xe2\x80\x99s leading chocolate and confectionary companies with a strong portfolio of brands that delight consumers every day. Major Canadian brands include OH HENRY! HERSHEY\xe2\x80\x99S KISSES, BROOKSIDE, POT OF GOLD, JOLLY RANCHER, REESE\xe2\x80\x99S, TWIZZLERS, HERSHEY\xe2\x80\x99S, SKOR, CHIPITS and ICEBREAKERS. At The Hershey Company, we\'re committed to making a difference in the communities where we live, work and do business. This commitment dates from the earliest years of our company and is a vital part both of our heritage and of who we are today. Our mission is to create a world class environment that attracts, develops/grows and retains world class people. We will build organizational capabilities and passion that compete in the present and build for the future to enable and encourage balanced and healthy lives. Hershey Canada is proud of our top 100 position on Forbes Canada\xe2\x80\x99s Best Employers 2021 List and Forbes 2022 World\xe2\x80\x99s Top Female Friendly Companies. We have also been recognized as Greater Toronto Top Employer\xe2\x80\x99s for 2023, Canada\xe2\x80\x99s Top 100 Employers for 2023, and Canada\xe2\x80\x99s Most Admired Cultures 2021-2022.
How will you fit in the big picture? The Marketing Director is the general manager for their business including top and bottom-line financial performance and delivery of share goals. They lead and coach their team and are responsible for translating the general strategic direction from senior management into a set of long-term and short-term concrete strategies and plans for their business. The Director, Chocolate & Seasons will champion the consumer and shopper in all that they do and continually strive to ensure a keen understanding of the consumers\xe2\x80\x99 needs, desires, habits, attitudes and practices as it relates to their seasons and the Hershey portfolio of brands. Importantly they will focus on turning those insights into actionable strategies and tactics that will drive results. The Marketing Director must also have a keen view of the external environment, including customer strategies, competition and general trends impacting the business including impact of the changing Canadian demographic landscape.
Strategy and Planning: Create strategy to grow and optimize brand or brands; Develop annual brand plans for line extensions, promotions, packaging changes and advertising spend; Develop financial projections, including financial analysis of brand profitability and product line profitability This position requires a dynamic, high energy and resilient creative thinker to drive growth for multiple brands, across multiple years.
People Management: Create professional development plans for brand managers and associate brand managers; Provide step-up opportunities to develop members of team and their capabilities; Ensure clarity of responsibility and facilitate accountability for manager activities, including brand growth, line extensions, advertising and promotions
What will you do?

• Coach and develop a team of marketers to develop strategies, prioritize key initiatives and execute programs with excellence.
• Leverage consumer landscape, shopper segment and trip mission insights for both Seasons and Everyday components of the business to build superior category growth strategies and targeted shopper programs.
• Develop strong partnership with sales team to identify and develop consumer focused opportunities that meet customer strategies and business growth expectations
• Collaborate with key cross functional stakeholders such as finance, supply chain and US portfolio leads to strengthen plans and execution
• Drive thought leadership, clarity of business priorities and connection to the bigger picture across team
• Own day to day management of team priorities and ad hoc requests
  

• Minimum 10+ years of previous experience in consumer-packaged goods marketing
• MBA or B.Comm with Marketing major preferred
• Building strong consumer franchises through all aspects of marketing mix in a disciplined marketing environment is mandatory
• Solid foundation of innovation development and stage-gate process
• Strong presentation skills, communication and analytical skills
• Solid understanding of financial statements, budget management and contingency planning
• Proven ability to navigate complex situations, varying stakeholders & business objectives
• Experience in people management & coaching a high performing team with the ability to interact with cross functional departments
• Expert in project management and ability to deliver in a fast-paced/evolving working environment
• Proven strategy development and ability to distill multiple sources of information into clear action
• Experience within digital marketing, omni-shopper or sales is beneficial
  

• Strategic leadership

• Visionary leadership

• Individual Leadership/Influencing

• Teamwork/collaboration

• Driving for Results

• Coaching

• Communication

• Judgment/problem solving

• Technical/Professional Skills

• Outstanding analytical ability