Overview:
The Director - Marketing Canada will create, oversee and guide the National brand strategy and key priorities for the Canadian Market. This includes developing and aligning both systems to national Calendar messages and innovation plans. They will partner with the international brand strategy team to execute plans while tapping into global research, innovation, and other global centers of excellence, as appropriate. The Director oversees external partnerships including country-specific advertising agencies and media partners. Success is measured by improvements in sales, customer counts, profitability and brand health. Responsibilities:
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