Job Description

About the job

Who We Are

Arcady Media Inc.

is a world-class email marketing agency committed to delivering unparalleled service and results. Our mission is to be the best in our field, providing top-notch solutions that drive success for our clients. We pride ourselves on our expertise, innovation, and dedication to achieving excellence in all we do.

Our 3 core values:

Embrace Collaboration

,

Continuous Learning

, and

Be Transparent.

Role Summary

As the

Director of Lifecycle Marketing

, your mission is to own the full lifecycle marketing function across Arcady Media's client portfolio. You'll architect and oversee lifecycle strategies that drive retention, engagement, and LTV, while fostering long-term client relationships rooted in trust and performance.

You'll lead both the client success and lifecycle strategy teams -- building proven systems for repeatable results, training new talent, and optimizing touchpoints across email, SMS, loyalty, subscriptions, and more. This is a strategic, high-impact leadership role for someone who blends deep CRM expertise with operational rigor and a client-first mindset

Curious about our impact? Check out our case studies on our website.

How This Role Fits on the Team

You'll sit at the intersection of strategy, client experience, and team leadership. Your role bridges the high-level lifecycle vision with executional processes and team development.

You will

guide the Lifecycle Marketing Managers

and

train strategists

on our frameworks and SOPs. You will

own client onboarding, success, and feedback loops

, acting as the escalation point and relationship steward. You will

collaborate with performance and creative leads

to evolve our approach and ensure execution matches strategy.

Key Responsibilities

Lifecycle Strategy & Enablement

Develop and own Arcady's lifecycle marketing frameworks for email, SMS, loyalty, subscription, and post-purchase journeys. Build and document internal SOPs for segmentation, flow architecture, testing strategy, compliance, and analytics. Conduct client audits and build custom roadmaps rooted in proven frameworks. Lead CRM strategy across Klaviyo, Attentive, and complementary tools like Yotpo and Recharge.

Client Success & Strategic Oversight

Lead strategic onboarding for new clients -- define lifecycle priorities, align on KPIs, and establish communication cadences. Act as the strategic lead for key accounts: run executive check-ins, gather feedback, and identify growth opportunities. Establish success criteria and feedback loops with clients and internal teams. Audit deliverables for brand alignment, customer insights, and retention impact.

Team Leadership & Operations

Recruit, onboard, and train Lifecycle Marketing Managers and strategists. Serve as the go-to expert on CRM tools and lifecycle thinking across the company. Maintain and optimize internal processes in ClickUp, Figma, and Slack to ensure transparency and delivery excellence. Ensure repeatability of success by creating frameworks that scale across clients and pods.

Disqualifiers:

Who

shouldn't

apply:

If you don't enjoy coaching, leading, or mentoring a team. If you're uncomfortable giving direct feedback or receiving it in return. If process building, documentation, and systems overwhelm you. If you haven't worked directly in retention marketing channels like email, SMS, and loyalty in a hands-on way. If client communication and relationship management aren't your thing.

Qualifications & Experience:

Required

5+ years experience in lifecycle marketing, CRM, or retention -- ideally at a DTC-focused agency or fast-growing brand. 2+ years leading teams or managing multiple reports. Deep expertise with

Klaviyo

,

Attentive

,

Yotpo

,

Shopify

, and partner app ecosystems. Track record of developing and documenting proven marketing systems and processes. Experience leading strategy calls, guiding client relationships, and translating data into clear action plans. Strong project management chops: you're able to juggle competing priorities, align cross-functional teams, and hit deadlines. You love building -- whether it's a client roadmap or a new internal SOP.

Preferred

Experience building or scaling lifecycle functions within agencies. Familiarity with ClickUp, Figma, Slack, and modern marketing stack tools. Comfortable reading and interpreting performance metrics (repeat rate, LTV, CVR, CTR, etc). Previous experience working with loyalty, referral, and/or subscription program tools (e.g., Recharge, LoyaltyLion).

We are an AI-first, efficiency-driven company.

We actively encourage the use of

LLMs (like ChatGPT)

,

Shopify apps

, and other automation tools that help you work smarter, faster, and more strategically. The best candidates will embrace tools that streamline execution and enhance the quality of work.

Tools we use:

Slack:

Our go-to for all things communication. Whether it's a quick question or a team update, it all happens here.

ClickUp:

This is where we keep all our tasks in check. It's our command center for managing what gets done and when.

Zoom & Google Meet:

All our calls, whether they're quick check-ins or longer discussions, happen through Zoom and Google Meet.

Figma:

For all our design needs, Figma is the tool. It's where creativity meets collaboration.

Google Workspace (Docs, Sheets, Slides etc.):

Our mainstay for all types of documents. Whether we're drafting a memo or crunching numbers, it's all happening in Google Docs and Sheets.

Klaviyo:

The backbone of our email marketing efforts.

Shopify:

The hub of our e-commerce operations.

Benefits

Mentorship from industry leaders and continuous training opportunities. Career development as the agency expands into new realms like events, private communities, and learning resources as well as growth. Be part of a movement aiming to dominate the retention marketing space in eCommerce for CRM. Engage with a supportive, collaborative team while working on diverse and exciting D2C brands. Competitive Salary and Performance Bonuses. Work with high-profile DTC brands, providing ample opportunity to build a standout portfolio. A flexible and remote-friendly work environment.

How to Apply

Stage 1:

Complete the attached link - https://forms.clickup.com/14193246/f/dh4jy-107757/USL3F0JHPLE9EACJ3A

If you are successful, you will move onto the next phase of our interview process.

Stage 2:

Meet-and-greet call with one of our team members ? Vibe Check!

Stage 3:

Trial Assessment ? Could be a call or a task

Stage 4:

Shortlist all candidates

Stage 5:

Interview with CEO ? Alignment

Stage 6:

Present you with an offer to join our team.

Technical Details

Commitment:

Full-time

Location:

Hybrid - Toronto

Salary:

124k CAD + Performance bonuses (upselling clients)

Job Type: Full-time

Pay: $124,000.00 per year

Benefits:

Paid time off
Application question(s):

What is your personality type? (According to 16personalities.com) Do you have agency experience? What are some of your notable email marketing achievements?
Work Location: In person