Job Description

The role of Director, Media Planning (Digital) is responsible for delivering strategic, digital media communication recommendations for a diverse group of clients as well as leading and inspiring a team of digital media professionals. You must think strategically and work collaboratively to create recommendations that deliver on client strategic goals and business objectives. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

• Lead the integration of digital into the overall strategic thinking of the media product, encouraging executions that deliver exceptional results.
• Ownership and responsibility for ensuring key client objectives met; active participation in client business planning meetings.
• Cultivate and strengthen client, agency and media partner relationships at the senior level.
• Lead and develop a direct relationship with the client to become a strategic digital partner with an in-depth understanding of their business.
• Deliver inspiring, motivating and persuasive presentations which bring creative ideas to life.
• Pursue organic growth opportunities and participate as required in new business presentations.
• Proactively seek opportunities to improve processes, methods, systems and/or services to better serve the client and agency.
• Lead and mentor a team of media professionals.
• Effectively communicate agency goals, manage workloads, provide ongoing performance feedback, support professional development goals and inspire great results.
• Produce and manage accurate revenue and projections.
• Act as a strategic thought leader in digital media - provide best-in-class digital strategy with thorough knowledge in data, search, programmatic, mobile and social.
• Lead the integration of Specialty Business Units (SBUs) and ensure SBUs are aligned to client business needs, and KPIs.
• Ensure that all media plans meet client objectives with a fully data led approach, while adhering to the agency\'s values and philosophies.
• Maintain industry relationships, participate on committees and organizations; keep abreast of issues and developments and new media opportunities.
• Lead by example and play an active role in cultivating the culture of our organization.

Desired Skills & Experience

• Post-secondary education or equivalent professional experience - University/College degree in advertising/marketing preferred.
• Minimum of eight (8) years\' experience in digital media planning.
• Deep understanding of the digital ecosystem inclusive of data, programmatic, social, and mobile, with a working knowledge of search (SEO/SEM).
• Solid understanding of the Canadian data landscape and its unique parameters.
• Working knowledge of ad operations (tagging, ad serving, etc.).
• History of developing positive on-going business relationships, focused on client service.
• Previous experience managing a portfolio of clients or total ownership of one large complex account with multiple lines of business.
• Proven experience delivering inspiring and persuasive presentations.
• Ability to manage complexity across multiple groups, clients and interagency partners.
• Demonstrated ability to manage and develop staff and lead high performing teams.
• Ability to delegate and prioritize work accordingly.
• Proven ability to approach obstacles with creativity and resolve.
• Demonstrated ability to effectively apply knowledge and insights gained from research and reporting resources to media planning.
• Excellent communication skills (both written and verbal).
• Ability to work well and multi-task.
• Strong attention to detail and accuracy.
• Advanced understanding of media research tools (e.g. Clear Decisions, Vividata, Neilson), and media software (e.g. Prisma, DoubleClick, Sizmek, Comscore, Facebook, Twitter and Google AdWords).
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Initiative unlocks business growth for the world\'s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand\'s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Amazon, RBC, LEGO, Nintendo and Canada Goose. Media responsibility is at the forefront of everything we do, whether it\'s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. Initiative Canada has received many of the industry\'s most coveted awards, including two gold Strategy Media Agency of the Year awards, eight Cannes Lions, and a position on WARC\'s Top 50 Most Effective Media Agencies in the World. In 2023 Initiative was named the North American Network of the Year by the Festival of Media, and Global Network of the Year by both Ad Age and Ad Week. To learn more, visit .

What\'s in it for you?

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. Apply NowCancel

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