Job Description

Company Description

Publicis Media is one of Canada\xe2\x80\x99s fastest growing Media Agency networks. The secret sauce? A pool of talented individuals who learn from each other (while tapping into global centres of excellence) and transparency at the core of everything we do, from data reporting to billing all the way to agency leadership. The result is a blend of meaningful work for some of Canadas\xe2\x80\x99 favorite brands and endless opportunities to grow for our team members.

Publicis Media has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture. As a company we are pleased to offer the opportunity to work from anywhere in Canada.

Publicis Media Canada is proud to be Great Places to Work\xe2\x84\xa2 certified and recognized with Best Workplaces\xe2\x84\xa2 for Today\xe2\x80\x99s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You\xe2\x80\x99ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle



Role Overview:

The Director, Innovation and Emerging Media is a progressive media innovator and integrated cross-channel strategist. In this highly collaborative role, the director will provide thought leadership and media strategy insights \xe2\x80\x93 supporting the investment and governance teams for Publicis Media, across three agency brands, Starcom, SparkFoundry and Zenith.

Working closely with the EVP Apex and PMX leadership they will bring to market various advanced media opportunities from concept and construction to negotiation and deployment in order to advance media opportunities for the agency clients, accelerating their learning and toolset in the marketplace. They will provide leadership, guidance and support to the Innovation Council.

Key Responsibilities:

• Collaborate with media owners to identify and develop:

• new data and technology driven approaches to media planning/buying that improve upon existing models
• new and interesting media opportunities for our clients to reach consumers in an impactful and disruptive way
• build strong media approaches, grounded in brand strategy and consumer journey
• ensure all opportunities are scalable, meaning successful testing will have meaningful impact on client plans/approaches/buying across all three agencies
• Lead development of the Innovation Council agenda and deliverables
• Craft POV and recommendations, grounded in consumer/customer journey, with clear channel roles and prioritizations
• Source and leverage global innovation advancements for local market application
• In partnership with client leadership, present opportunities to clients and external events
• Deploy new opportunities for clients in conjunction with client teams or discipline specialists
• Collaborate well with creative partners and media vendors to bring to market product solutions
• Create and execute clear measurement plans as part of each opportunity
• Work closely with trade press to merchandise new opportunities that clients are executing

Qualifications

• A demonstrable understanding of complex media deployment
• Understands the modern traditional and digital media and marketing channel ecosystem
• Programmatic experience (strategic or tactical) is a key plus
• Understanding or experience in

• Digital and programmatic OOH
• Audio streaming & podcasts
• Linear television indexed buying models/tools in market
• Connected TV ad delivery
• Television VOD
• Programmatic buying
• Scale or Sports sponsorships
• TV Sync ad delivery
• Attribution modelling concepts (physical and digital)
• Mobile footfall measurement
• Creative and innovative media thinker capable of driving media ideation
• A strong understanding of both online and offline media
• Bachelor\xe2\x80\x99s or college degree, concentration in business, marketing, or advertising preferred; MBA or Master\xe2\x80\x99s degree is a plus
• 8+ years of progressive levels of responsibility in media planning, buying, leadership
• Clear examples of scale or new approaches that the candidate has implemented in previous experience
• Proven experience in delivering clear, strategic presentations to C-level marketing executives
• Very strong presentation, even selling skills
• History of senior level client contact
• A strong media owner network would be beneficial
• Able to work independently and balance multiple tasks
• People leadership is a strong plus

Additional Information

Publicis Media is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Publicis Media, however, only those candidates selected for an interview will be contacted

Apex Exchange